Customer Engagement in Tourism Services

Front cover of the toolkit.The “Universal Design for Customer Engagement Toolkit” provides comprehensive best practice guidance on achieving better customer communication.

In 2013, Irish Standard (I.S.) 373:2013 ‘Universal Design for Customer Engagement in Tourism Services’ was published by NSAI, the National standards Authority of Ireland.

These Toolkits were developed to help businesses apply the guidance provided in the standard. It provides practical and useful guidance on how to use Universal Design as a tool for better engaging with customers.

Go to the Centre for Excellence in Universal Design (Ireland) website to download the toolkits and video case studies for:

  • Business Objectives and Overview
  • Written Communication
  • Face-to-Face, Telephone & Video Communication
  • Electronic & Web Based Communication
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