Creating Alternative Formats. The design of brochures for National Park Service in the USA has evolved into reliance on graphic images of pictures and maps as a means of stimulating interest in visiting. However, this style of brochure does not lend itself well to audio description and other formats. This article traces the detailed research into formulating appropriate designs for alternative formats. Adopting a components-based approach, the intention was to provide clear pathways for cross-modal translation of the printed material into audio-described media, which then, can be efficiently distributed via mobile apps, as an extension of these original components. There is also a link to the Unigrid system that is applied to all NPS brochures.