The high cost of digital discrimination:

why companies should care about web accessibility

web accessibilityWeb accessibility is not just for a handful of people who have difficulty with vision or operating a mouse and keyboard. Everyone benefits from designs that are easy to use. A screen that can be navigated quickly and logically is the fastest and easiest for everyone.

But the real reason companies will pick up their act is the threat of legal action by disability advocates. “Companies that fail to design accessibility into their digital experiences face a very real risk of reduced revenues, lost customers and a damaged reputation that can be hard to measure. Target, for example, had to shell out roughly $10m in damages and legal fees to settle a class action lawsuit with the National Federation of the Blind and agreed to make its site accessible to the many disabled customers who had trouble navigating it.”  For more go to the article in the Guardian.