Design Wheel: helping to shape inclusive products

Making the case for inclusive design.

design wheel activities_largeThe Engineering Design Centre at the University of Cambridge (UK) has been seeking ways to engage with product designers and producers to think about designing more inclusively. As part of their work they have developed the Design Wheel which shows the design process. At all stages, both profit and people are considered.

Abstract: This paper describes the University of Cambridge, Engineering Design Centre’s (EDC) case for inclusive design, based on 10 years of research, promotion and knowledge transfer. In summary, inclusive design applies an understanding of customer diversity to inform decisions throughout the development process, in order to better satisfy the needs of more people. Products that are more inclusive can reach a wider market, improve customer satisfaction and drive business success. The rapidly ageing population increases the importance of this approach. The case presented here has helped to convince BT, Nestlé and others to adopt an inclusive approach.  Download the article here.

You can also download their very useful Inclusive Design Toolkit that includes population statistics showing how many people can be excluded from a design if not considered at the outset.