Inclusive images in KMart catalogue

Picture shows two pages of the KMart catalogue with a boy with Down Syndrome and a boy in a wheelchairKMart Australia is leading the way on media inclusion. It has introduced some new child models into its Easter Catalogue. Children with Down syndrome and cerebral palsy are shown modelling garments and displaying products. The Starting with Julius  project, which aims to improve media imagery for people with disability, approached KMart Australia and the catalogue is the result. This item was found on the Mouths of Mums website.

Shows a girl using yellow crutches wearing a pale denim jacket, and a bright yellow flared tutu style skirt.

 

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