I previously posted an item about “Diverse Personas” to help businesses understand the diverse needs of their current and potential customers. Version two of this useful toolkit is now available with more personas, or archetypes, of people including those with osteoarthritis, dementia, ADHD, Down syndrome, and more. It outlines a life script and through this we can understand the individual is capable of doing and how they prefer information to be presented. Sponsored by Barclays Bank, it has a banking focus.
You can access the pdf version of version 2 or go to the Technology Taskforce website for the full story and access version one and version two in both pdf and Word.