Scrolling, scrolling, scrolling: images of pack shots

Image showing the design and content of good product labellingAs an adjunct to the Inclusive Design Toolkit, the Inclusive Design Team at the University of Cambridge are publishing success stories of inclusively designed products and packaging in a regular bulletin. Included in the latest bulletin is a really interesting demonstration video of e-commerce image recommendations (see below for video). When the shopper is trying to work out the brand, the format, the variant and the size of a product on a mobile phone or tablet, the images just blur and it is often pot luck with choosing. They claim Mobile Ready Hero Images are better than conventional pictures of packages in fast vertical scrolling. The video was made by Cambridge University in conjunction with Unilever. More detailed information and image recommendations can be found on this link.

Woolies supermarket trolley showing two types of handle gripsAlso in this latest issue they have published an article based on the final panel session from the 2016 Australian UD conference, The Economics of Inclusion. It showcases the Woolworth’s supermarket trolley with two types of handle grip and a cup holder.

Note: I found the upright grip good for controlling an empty trolley and the horizontal grip good for controlling a heavy trolley. So having both types of handle was great – very convenient and easy to use! Jane Bringolf

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