Increase sales with inclusive design

logo of Design Council. white lettering on red backgroundWhen a UK theatre embedded inclusive design in their new building they had a 25% rise in ticket sales from people with disability. The Design Council has produced a video showing what is possible with some preliminary design thinking. It showcases several organisations and their approach to embedding inclusion into the design of buildings and services – that includes social inclusion.

One interviewee explains how people don’t always use buildings the way you think they will. Consequently it is important to understand the diversity of users with lived experience of the built environment. The video shows several examples – a playground for children and adults alike, transport systems, information systems and devices. It’s down to the details that matter – Barclays bank has a teller machine that includes a spot to hang your walking stick. The theatre mentioned above is also featured.

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