Minimising brain drain

graphic of a side-on view of a head with a mosaic of brightly coloured triangles filling the spaceReducing cognitive load means reducing the mental effort required to do something. With so many messages coming to us on our devices and even as we walk around, we can all do with some help to sift and process the important messages. Jon Yablonski has developed seven design principles for reducing cognitive load in relation to user interfaces in the digital world. However, some of these principles can be applied to other areas of design. The seven principles make a lot of sense and are explained simply. You can go to Jon Yablonski’s website where he explains further the concept of cognitive load.  The principles are:

  1. Avoid unnecessary elements
  2. Leverage common design patterns
  3. Eliminate unnecessary tasks
  4. Minimize choices
  5. Display choices as a group
  6. Strive for readability
  7. Use iconography with caution
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