No fine print: Small business and ICT

Front cover of the guide with two men and one woman with a pair of hands on a computer keyboard in the foregroundThere are many resources and articles that remind us of the economic value of including people with disability and older people. Each person with disability can influence the spending decisions of another 12 to 15 people who are colleagues, family members, business owners and other service providers. Making products, services and buildings accessible is only part of the job of inclusive business. The task is completed by creating promotional materials, websites, telephone systems and customer services usable by all. The Accessible Information and Communication: A Guide for Small Business was developed by a consortium in Canada. It provides tools for small business operators to help create accessible information and promotional materials. There are checklists to help assess the current situation, some thoughts on organisational commitment and employee training, and some technical information about accessible formats. It also includes an example of an Information and Communications Accessibility Plan and implementation strategies. This is a detailed document that covers all aspects of information and communication. There is no place for “fine print”. The guide was developed in Canada by GAATES* but the content is applicable anywhere. There is also a web-based version of the document.

* Global Alliance for Accessible Technologies and Environments (GAATES). 

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