eBay is another big brand that is embracing digital accessibility. “Digital accessibility is a way to improve your bottom line and avoid litigation, but more importantly it is a way for a brand to become an even better version of itself”, says Mark Lapole. He claims that neglecting to incorporate feedback from people with disability is potentially ignoring 15% of all people who could be interacting with the brand, and therefore participating and contributing to the economy. Mark’s article, Creating a Company Culture that Promotes Accessibility, lists five key points and is published on the Applause blog site. It is a company that specialises in accessibility assessments and user feedback. You can tell he’s taken their advice – the font size on the webpage is large and clear.
For more local advice see Media Access Australia. They have lots of resources to help make the digital world accessible to all.
Editor’s note: Products, buildings, policies, can all become “better versions” of themselves if they do some thinking around inclusion. It doesn’t just apply to websites.