Selling online is not just a simple matter of taking a photo of the product and writing a description with the price. The screen is the shop shelf – it’s a digital shelf. Too often pack shots fail to communicate critical information to shoppers, particularly on mobile devices.
The Inclusive Design Group at Cambridge University, with their Mobile Ready Hero Images solve this problem by digitally representing the product and augmenting with off-pack communications. Some of the information can be applied to the selling of experiences, events and services. Adopting the findings from the Cambridge research team, companies such as Proctor and Gamble and Unilever are moving ahead of the rest. In the Bain Brief, Winning the Race for Digital Commerce, senior staff discuss this and other factors in the e-commerce world. The Bain article has an excellent checklist table included. You can see the Mobile Ready Hero Images Guidelines, downloadable templates and the Summary of Recommendations on the Cambridge University dedicated website.
People who are born blind are introduced to Braille from an early age. But what if you become blind at a later age? Is Braille the most suitable system for accessing text, and even if it is, how easy is it to learn? This is a tricky area to navigate in terms of design and policy. However, someone has come up with a tactile system that is based on the alphabet that sighted people know and is easier to learn later in life. It has one an award for innovation. In the article, The Complicated Quest to Redesign Braille, readers are taken through the story and the rationale for the development. The developer claims the new tactile markers are easier and quicker to learn than Braille. Of course, there is no reason why both systems can’t co-exist – the universal solution. The point is also made that the digital world has changed much for people who are blind with products and services such as talking books and podcasts.
The article was found on the Fast Co.Design website.
It’s one thing to talk about colour blindness, but it is quite another to see what it looks like to the 6-10 percent of the population that have colour vision deficiency. Axess Lab has produced an excellent set of successes and failures using real life examples of colours used by web designers. These examples provide really good guidance for anyone involved in web content and design, as well as printed material. The blog page has links to more information. There is a nice pic of what a football field looks like to someone who can’t see red and green – so it’s not all about the web – it’s all around us as the picture shows. If you want to see more on this topic see ColourBlindAwareness Twitter feed.
The banner in the picture shown should read You Are Not Alone, instead it looks like, You Are Alone.
The Hewi home bathroom catalogue is extensive and shows the latest European designs for fixtures and fittings. It includes some classy designs that would be suitable for a wide range of users. Some of the items that are often associated with a “hospital look” get a make-over. Modern grab rails, elegant shower seats, functional and height adjustable vanity designs are included. There is a separate section for particular users, such as people with dementia and wheelchair users. However, many of the standard items would suit most people, including those receiving care at home. The catalogue is extensive with different design styles and full of pictures. So you need to browse through to see the different options.
Editor’s Note: The only Australian supplier of Hewi products I can find is Hafele. They show a shower seat and adjustable mirror only. No doubt other items would need to be specially ordered. Expect prices in the upper range. The Hewi catalogue shows how designing universally can still create beautiful products.
As we know, the principles of universal design can be applied to anything that is designed, both tangible (eg products) and intangible (eg policies). The Journal of Nutrition Education and Behaviour has published an abstract where UD is applied to health and appetite for people with dementia. It is also presented as a poster.
The ambiance of the eating environment and individualising the dining experience were key factors in improvements. Simple solutions such as contrasting colours for place settings and avoiding patterned plates were recommended. The title is, “Designing for Health and Appetite: Nutrition and Interior Design Professionals Create Appropriate Environment to Achieve Meal Satisfaction in Dementia Residents.” The aim of the study was to see how interior designers might work with nutritionists to improve the food intake of residents in a dementia facility. An interesting development in UD.
Doug Walter writes in ProRemodeller magazine about new research in kitchen lighting. He says, “Most kitchens are woefully underlit. Lighting is often an afterthought, yet even when it’s carefully planned, designers and lighting experts often don’t agree on which lamps work best in particular fixtures and where those fixtures should be located.” It seems housing standards aren’t much help and it is left up to the kitchen designer or the homeowner to work it out for themselves. The article offers practical and technical advice about lighting the kitchen so you can see what you are doing, safely and conveniently.
Lighting is of particular importance to anyone with low vision – even people who wear glasses need good light to make sure the work-space and benches are hygienic and safe. And more light isn’t always better if it produces glare.
This book is practice-orientated and covers many fields of design.The overview of this publication states, “This book focuses on a range of topics in design, such as universal design, design for all, digital inclusion, universal usability, and accessibility of technologies independently of people’s age, economic situation, education, geographic location, culture and language. … Based on the AHFE 2016 International Conference on Design for Inclusion, held on July 27-31, 2016, in Walt Disney World®, Florida, USA, this book discusses new design technologies, highlighting various requirements of individuals within a community. Thanks to its multidisciplinary approach, the book represents a useful resource for readers with different kinds of backgrounds and provides them with a timely, practice-oriented guide to design for inclusion.” You can download the promotional flyer or go to the link allows you to download the Table of Contents.