What do people really think about autonomous vehicles? That’s a question a group at Curtin University wanted to know. Using the feedback from a survey of more than 1600 Australians they found two main types of response: one cognitive and one emotional. Overall there is a general acceptance of autonomous vehicles – the cognitive response. However, concerns were expressed over safety, trust and control – the emotional responses.
The authors conclude that the move to autonomous vehicles will provide substantial benefits for society. However, there is a need to make sure the community is receptive to this technological change to ensure timely adoption. Negative views held by a few tended to be based on emotional factors. Concrete information to reduce fear levels and create trust will be important for this group. The key point in this qualitative study is that assumed resistance factors, such as those relating to ethics, hacking and liability, are not top of mind in the community. This means education and information can be better tailored with this information in mind.
Abstract: For the benefits of autonomous vehicles (AVs) to be optimized, the fleet conversion process needs to be efficient and timely. This study explored public attitudes to AVs to inform strategies to increase receptivity to the wide-scale use of AVs. A national online survey was administered to a sample of 1,624 Australians aged 16+ years. The survey featured open-ended questions that scoped respondents’ perceptions of AVs. A grounded, thematic analysis identified two primary dimensions in the data: response valence (how positive or negative the comments were about the advent of AVs) and response type (the extent to which the comments reflected a cognitive or emotional response). This resulted in a dimensional analysis featuring four quadrants that captured the topics that were most frequently raised spontaneously by respondents. The quadrant characterized by comments that were positive/neutral and cognitive in nature was the most substantial, indicating general acceptance. Where concerns were expressed, they typically related to perceived safety, trust, and control issues, and tended to be more emotional in nature. The results highlight the importance of providing the public with concrete information about AVs to address fear levels and to resolve trust and control issues.
You can also read about the first driverless shuttle at Tonsley Innovation District in South Australia. The picture above is from the article.