As an adjunct to the Inclusive Design Toolkit, the Inclusive Design Team at the University of Cambridge are publishing success stories of inclusively designed products and packaging in a regular bulletin. Included in the latest bulletin is a really interesting demonstration video of e-commerce image recommendations (see below for video). When the shopper is trying to work out the brand, the format, the variant and the size of a product on a mobile phone or tablet, the images just blur and it is often pot luck with choosing. They claim Mobile Ready Hero Images are better than conventional pictures of packages in fast vertical scrolling. The video was made by Cambridge University in conjunction with Unilever. More detailed information and image recommendations can be found on this link.
Also in this latest issue they have published an article based on the final panel session from the 2016 Australian UD conference, The Economics of Inclusion. It showcases the Woolworth’s supermarket trolley with two types of handle grip and a cup holder.
Note: I found the upright grip good for controlling an empty trolley and the horizontal grip good for controlling a heavy trolley. So having both types of handle was great – very convenient and easy to use! Jane Bringolf
It’s all very well having web designers familiar with the accessibility requirements in their designs, but what about the people who post content on the website? In many organisations staff write their own material and send it to the webmaster for uploading. But is their writing also accessible? It is easy to post a document that might have been originally meant for another reader, such as a submission to a government body, but perhaps an Easy English version should be considered for the ease of access for all readers?
The Centre for Excellence in Universal Design in Ireland has some easy tips to follow for those who write content or upload documents.
Another good example is the Easy English version of the UN Convention on the Rights of Persons with Disabilities.
Media Access Australia has produced yet another great media guide. The latest is for people with cognitive disability. If you are looking for specific information about how best to accommodate and interact with people who have a cognitive disability, this Guide is for you.
The Cognitive Disability Digital Accessibility Guide is designed to provide practical, step-by-step information for designing and delivering effective best-practice web and digital communication. It provides useful information on:
- Guidance on policies and technical standards that best apply to people with cognitive disabilities in an organisational context.
- Creating websites that support people with a cognitive disability.
- Developing documents structured and written in ways that support people with cognitive disabilities.
- Preparing communication messages for people with a cognitive disability.
- Understanding how best to support people with cognitive disabilities in their ability to use computers and mobile devices.
The Guide also covers traditionally-implemented accessibility guidelines of WCAG 2.0 Level AA as well as looking at the increasing relevance of Level AAA requirements. The guide also delves into the role of affordable consumer devices such as tablets and helpful apps.
Of course, if the design is suitable for people with cognitive disability, there is a very good chance it is going suitable for everyone.
People with cognitive disabilities or impairments include: acquired brain injury, autism, dementia, developmental disability, Down syndrome, intellectual disability, dyslexia, attention deficit disorder, and learning difficulties in general.