In line with UK Supermarkets, Coles is the next to introduce a quiet shopping hour for people who are sensitive to noise and hub-bub. The pilot project has been designed in partnership with Autism Spectrum Australia. Some of the features would also suit people with cognitive issues such as dementia – but perhaps not the low level lighting. But an hour of no PA announcements, aisles free from stock cages, and low level piped music could be enjoyed by many. Parents with children with autism can be more assured of successfully walking out with their groceries – something a Melbourne mother said was a milestone for her.
Editor’s note: It makes me wonder how many people would actually prefer no piped music, a minimum of PA announcements (use a mobile device) and aisles without clutter.