The Fastcodesign website has another interesting article about design. Every designer has the principles they work by. So they asked eight prominent designers who were either judges of or honored in the 2017 Innovation By Design Awards: “What is the one principle you never compromise on?” The answers are consistent with universal design principles: Good design is both invisible and obvious; Ignore trends; Ban mediocrity, Design to elicit emotion; Articulate your purpose, honestly and explicitly; Users are people not statistics; Design thinking isn’t for designers and; Design for the big idea. See the article for the designers’ explanations.
