Universal Design in Learning (UDL) has been around for a long time and is evolving with the digital times we live in. Cognitive science has shown us that there isn’t an average student anywhere, and that’s why it’s an illusory student. There are three core elements to UDL: Multiple ways of representing content (how of learning); multiple ways to express learning (what of learning); and multiple ways to engage (why of learning). Beyond Universal Design for Learning: Guiding Principles to Reduce Barriers to Digital & Media Literacy Competence covers the challenges and barriers to accessible learning. It discusses the role of universal design in gaining competency in digital and media literacy. The key point is to recognise diversity – to aim for the average learner is aim for that illusory learner. With the trend to more online learning, UDL is becoming more important to ensure access to the wider population.