Shopping is one activity most people engage in. While younger people talk of retail therapy, for older people it becomes an important social activity, particularly those who live alone. Elnaz Davoudi from the San Francisco State University conducted an in-depth study of older people. This included shadowing them as they made their way around a supermarket. The whole experience is documented and their are several design conclusions to be drawn from this work. Shopping carts, check outs, product packaging and much more are open for improved designs. The findings can also be generalised to other design disciplines. It is good to see a holistic approach in this research, not just the design of, say, a shopping trolley, or the product packaging.