The envato blog features an article that begins, “Accessibility… Wait! Don’t stop reading! This isn’t a preachy article about how you should design your digital platforms to be more friendly to the disabled. No. This is a hard-nosed business article about maximizing your potential audience and your profits at the same time. Keep reading, I promise it is worth it.” The article, Stop talking about accessibility. Start talking about inclusive design, by Paul Boag, goes on to say people have the wrong view of accessibility: “If we are honest we tend to think of blind people.” He says it is time to rebrand accessibility in this easy to read article. He ends with “So next time a client or colleague says they don’t have disabled customers, ask them what they mean. Because they could be turning away more than 1 in 5 of their customers.”
Editor’s Note: Terminology for inclusive practice is critical to success. Accessibility is linked to disability rights and is often legislated. This is why it is still considered to be something for “the others”, and not for everyone. As a human rights issue, inclusion has been hard fought over many years. The terms universal design and inclusive design are still often interpreted as “disabled design”. I wrote a paper on the issues of terminology, Calling a Spade a Shovel: Universal, accessible, adaptable, disabled – aren’t they all the same? It’s a universal mix-up. Jane Bringolf.