Packaging Case Study

A glass container of flour is laying on its side with the flour spilling out.Struggling to open packaging is frustrating, and for some people it is almost impossible. A new research paper describes a design framework based on user experiences. The researchers use the case of opening a packet of flour. They looked at information, instructions, size, transparency, rigidity, shape, material, handling and opening features. They recommend that all these factors be considered at an early design phase. The language is somewhat dense, but it shows the importance of considering a range of user abilities at the early design phase. Here is a section from the paper outlining the issues they considered.

“In general, the aforementioned work can be divided into packaging usability and packaging design studies. Because usability studies focus on the interaction between users and packages with little effort applied to establish connections between packaging features and usability, they have been limited in capability for identifying the responsibility of different packaging features with respect to usability problems. On the other hand, previous packaging design studies have focused on aspects of accessibility and connections established mainly between packaging features and ability to open packages. Accordingly, there is a necessity to link aspects of packaging usability to packaging features to achieve a better understanding of potential improvements in packaging design.”

The title of the article is, A Design for Affordances Framework for Product Packaging: Food Packaging Case Study in the Journal of Applied Packaging Research.