Tourism marketing toolkit

Front cover of the workbook.Bill Forrester has a new marketing workbook for the tourist industry. It’s to help resorts, hotels and other accommodation collect key information and create an accessibility guide. It includes a detailed self audit tool to help with this. There’s lots of good tips at the beginning of the workbook that cost nothing and are easy to implement. 

Saying your accommodation is “accessible” is not enough information. It means different things to different people – specific information is needed. Pictures are important too. While most disabilities are invisible, it is useful to include a person with a visible disability within a group. Pictures of rooms and facilities are important too, especially if you include room dimensions and floor plans with furniture layout. 

“The workbook is not a statutory audit checklist, it is designed to be used as a “walk-through” tool to enable you to collect information on your facilities.”

“Having a tag line of “call us for accessibility information” is putting potential customers at a disadvantage over other customers searching on the internet and potentially putting your establishment at a competitive disadvantage over your competitors.”

The workbook comes in two formats: online on the Travability website or download the PDF.