For most people the word “design” conjures up thoughts of creativity, products, architecture, graphics, or the way something looks or functions. When it comes to innovation it is more than this. What do we mean by design? on the Design for Europe website discusses the concept of innovation. Design has moved from traditional artifacts to designing processes, and orchestrating experiences, and even transforming systems. Design is also about generating fit across different elements so that it solves a problem, fits the user and fits the provider of the solution. Interesting article that lists four principles to help make things fit in the best way possible. Anyone who devises courses of action aimed at changing existing situations is a designer. Seems we are or have been a designer!