85% of Facebook video is watched without sound

Black and white photo of Charlie Chaplin from silent movie daysIt seems silent movies have made a come-back. According to the Digiday website, as much as 85 percent of video views for some publishers on Facebook happen with the sound off.  That is, if they can view them that way. And that means having closed captions to interpret speech, or text over vision without narration. Apparently this is the new way to catch the immediate attention of Facebook viewers. It might also be a reason for Facebook to upgrade its auto-captioning because this doesn’t work well (sometimes known as “craptioning”). Once again, taking an inclusive approach to videos to include people who are deaf or hard of hearing with captions has proved popular with many others.  Read more about the changing habits of Facebook users in the Digiday article.