Better tourism business through better design

CEUD Site-LogoThe economics of inclusive and accessible tourism are well established. But the tourism industry is still reluctant to embrace the concepts. Approaching the issues from a design perspective might help. Better tourism business through better design is the approach of a great toolkit from Ireland.

The Centre for Excellence in Universal Design in Ireland’s toolkit on improving tourism business by applying the principles of universal design. The video below shows four case studies that reduced their complaints and increased their sales by following the advice in the toolkit which covers:

      • Business Objectives and Overview
      • Written Communication
      • Face-to-Face, Telephone & Video Communication
      • Electronic & Web Based Communication 

You can see more on the toolkit page of the CEUD website. There is also an Irish Standard, I.S.373:2013 “Universal Design for Customer Engagement in Tourism Services” available from SAI Global.