Directional zoo signage – photos or pictograms?

elephant-5What kind of signs inform and appeal to zoo visitors most? This was an answer Michael D W Richards at Salford University, UK wanted to know. Using qualitative and quantitative research methods he found the answer. It seems the photographic signs were most popular, but that is not the whole story.

The title of the article is, Directional Zoological Signage Image Preferences: An Inclusive Design Perspective