Public wayfinding “in-the-wild” study

Picture of railway station and successive dynamic signs at each platform entrancePublic displays are becoming more sophisticated, animated and dynamic, but are not often used for wayfinding. Three architecture researchers from University of Leuven in Belgium conducted an “in-the-wild” study at a railway station to test various display designs to see which would give the best wayfinding information.

The method and results are carefully documented with some interesting findings and conclusions. Graphics, charts and photographs add to the explanations and considerations for designers in the use of symbols, colours and spatial distributions.

Perhaps not surprisingly, they discovered that different people have different ways of seeing, using, and interpreting signage and wayfinding cues.

The study by Coenen, Wouters, and Vande Moere is Synchronized Wayfinding on Multiple Consecutively Situated Public Displays.

Also available from the Research Gate site.