The recent pandemic curtailed shopping in the high street and in malls. When the lockdowns were lifted the rush to the shops shows how much people enjoy shopping. Younger people talk of retail therapy, but for older people it is an important social activity, particularly those who live alone. So every part of “design for shopping” needs to be inclusive.
Elnaz Davoudi from the San Francisco State University conducted an in-depth study of older people and their shopping habits. This included shadowing them as they made their way around a supermarket. The whole experience is documented and their are several design conclusions to be drawn from this work. Shopping carts, check outs, product packaging and much more are open for improved designs. The findings can also be generalised to other design disciplines. It is good to see a holistic approach in this research, not just the design of, say, a shopping trolley, or the product packaging.
The article is titled, Designing a Better Shopping Experience with a Holistic Approach to Ageing in Place. It is on page 21 in the Design for All newsletter from 2016.