Strong business case still not enough?

A graphic from the article showing a red centre circle with smaller blue circles surrounding it. It depicts the process for accessible product developmentBill Forrester has written an excellent and comprehensive article about the business case for inclusive travel and tourism. This evidence has been around for a while, and Bill is not the only one promoting it. So why is it taking so long for things to change? Bill argues that while the arguments are compelling, they are too big to comprehend at a local level. Knowing the size of the potential market is not much help to a small operator – the business owner needs to know what to do about it. That means tangible action plans based on customer needs. Universal design underpins this article which has some nice graphics to help explain the planning, design, delivery, and marketing process. You can get more detailed information on the Travability website.

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