What do people really think about autonomous vehicles? That’s a question a group at Curtin University wanted to know. Using the feedback from a survey of more than 1600 Australians they found two main types of response: one cognitive and one emotional. Overall there is a general acceptance of autonomous vehicles – the cognitive response. However, concerns were expressed over safety, trust and control – the emotional responses.
The authors conclude that the move to autonomous vehicles will provide substantial benefits for society. However, there is a need to make sure the community is receptive to this technological change to ensure timely adoption. Negative views held by a few tended to be based on emotional factors. Concrete information to reduce fear levels and create trust will be important for this group. The key point in this qualitative study is that assumed resistance factors, such as those relating to ethics, hacking and liability, are not top of mind in the community. This means education and information can be better tailored with this information in mind.
Abstract: For the benefits of autonomous vehicles (AVs) to be optimized, the fleet conversion process needs to be efficient and timely. This study explored public attitudes to AVs to inform strategies to increase receptivity to the wide-scale use of AVs. A national online survey was administered to a sample of 1,624 Australians aged 16+ years. The survey featured open-ended questions that scoped respondents’ perceptions of AVs. A grounded, thematic analysis identified two primary dimensions in the data: response valence (how positive or negative the comments were about the advent of AVs) and response type (the extent to which the comments reflected a cognitive or emotional response). This resulted in a dimensional analysis featuring four quadrants that captured the topics that were most frequently raised spontaneously by respondents. The quadrant characterized by comments that were positive/neutral and cognitive in nature was the most substantial, indicating general acceptance. Where concerns were expressed, they typically related to perceived safety, trust, and control issues, and tended to be more emotional in nature. The results highlight the importance of providing the public with concrete information about AVs to address fear levels and to resolve trust and control issues.
You can also read about the first driverless shuttle at Tonsley Innovation District in South Australia. The picture above is from the article.
A series of workshops with older people in UK revealed they are likely to welcome autonomous vehicles. The workshops also gave participants time to think about some of the implications, both negative and positive. Accessibility was a key factor. Declining vision and hearing, as well as dexterity issues such as arthritis, were mentioned in relation to touch screens. Being able to stop for a toilet, room for a pet and for shopping or luggage, and where to leave the vehicle at the end of the trip were factors that designers need to consider. There’s good information about older people and their reasons for travel, and how autonomous vehicles might enhance their ability to get out and about and socialise.
Editor’s note: Too many people are thinking about drivers and self-driving vehicles when in fact, fully automated vehicles are self-passenger-ing. That is, no-one is driving, so everyone is a passenger.
The graphic from the article shows factors older people thought about when making a journey: toilets, luggage space, route choice, refuelling, journey time, leaving vehicle at destination, and road conditions.
Worried that a driverless car won’t see or detect you? With a driver you can check to see if they are looking your way, but if there is no driver, that can be a worry. Autonomous vehicles are posing many problems for designers who are grappling with most of them quite successfully. So for this problem Jaguar has come up with a car with googly eyes. The “eyes” don’t “see” you, but it can give confidence that you have been detected because the eyes follow you as you cross the pedestrian crossing. I should think that once we get used to automated vehicles, eventually eyes will be phased out. At the 2018 UD Conference Amy Child from Arupgave an entertaining presentation on this topic and other aspects of the move to driverless cars, including the googly eyes. The transcript of Amy’s keynote presentation can be downloaded in Word.
Artificial Intelligence and Universal Design are looking like natural partners in the development of new technology. In a recent article, “Tackling Autonomous Driving Challenges – How the Design of Autonomous Vehicles Is Mirroring Universal Design” the authors argue that the applying the seven principles of universal design to the design autonomous vehicles is becoming more evident as the designs advance. You will need institutional access for a free read of this SpringerLink book chapter. Or you can try Google Books for some of the content.
Abstract: In the future, the world will be characterized by highly densely populations, with growing share of mobility-impaired/disabled persons, a critical problem regarding the sustainability of the metropolises, whose resolution may reside in autonomous vehicles. A broader range of users will be allowed a, so far, denied mobility in level 4 and level 5 SAE autonomous vehicles, a goal to be accomplished through Universal Design, a design which intends to be the closest possible to the ideal design. For such purpose, Human Factors and Ergonomics are key. Literature review and research have shown that there is evidence of application of the seven Universal Design principles in these new autonomous vehicles and that, given the nature and purpose of the Universal Design, with the increase of autonomy, there is natural increased evidence of Universal Design. A novel model for interaction of the Universal Design influencers is proposed.