6 steps for effective wayfinding

A street signpost with multiples signs going in several directions. They need 6 septs to effective wayfinding.
Image by Kim Broomhall from Pixabay

Wayfinding is more than just putting up a sign, but where signs are needed it’s time to call an experiential graphic designer. They have expertise in understanding human behaviour and perception. Knowledge of access codes is also part of their skill-set. The key point is to involve them at the beginning of a project for best effect. A SEDG blog post has 6 steps for effective wayfinding. 

6 Steps for Effective Wayfinding

Think about wayfinding long before the development site and architecture have taken shape. Experiential graphic designers are the go-to people at this point. The following steps are edited from the SEDG blog post. They outline the process for working with designers to integrate wayfinding into new or existing space. 

1. Kick off. A good designer will listen to the problems and challenges that a wayfinding systems needs to solve.

2. Strategize and plan. Designers think about how people move around and interact, anticipate needs and identify obstacles. They should also consider any regulations and restrictions to ensure designs are approved. 

3. Concept and design. A good designer will have skills in type, colour, form, materials, lighting and more and present a variety of designs. They consider sightlines, obstructions, language and culture, physical disabilities and visual impairments.  

4. Review and approve. This is the most important part of the process. A good designer packages the designs for approval and negotiates where necessary. 

5. Bid for pricing. Allow up to three weeks for this step so mistakes aren’t made leading to bigger issues. Proposals should include samples, colours, materials, shop drawings and permits.

6. Fabricate and install. Fabrication and installation takes eight to twelve weeks. A good designer will work with fabricators and installers to ensure design intent is followed, down to the last sign type and location. 

Final thoughts. 

According to the blog post, experiential graphic designers have sound design principles. They understand building materials and manufacturing techniques. These designers understand human behaviour and perception—the way people make decisions and move through a space. In the long run they can save you time and money. 

 

Inclusive design: more than a checklist

A desk with a large sheet of paper and pink post it notes. A person stands with their hand resting on the table. Inclusive design is more than a checklist.Design is powerful. It connects us to the world around us and shapes our lives. Inclusive design shapes products and services in ways that are useable by everyone. It requires a shared understanding of population diversity. Whether it’s a building a webpage, a policy framework or a town park, it ensures we “leave no-one behind“. Inclusive design is more than a checklist.

A blog page from Automattic says, “Truly inclusive designs are never really finished, and becoming fluent in inclusive design takes more than a checklist. We all need a map when we start exploring any new world”. This is the introduction to a “guidance map” aimed at leading individuals and teams through the processes of creating inclusive thinking and practice.

Although focused on technology, some of the principles and processes can be applied in other design situations. For example, “Learn about your audiences; their motivations, needs, behaviors, challenges, pain points and goals”. The key headings in this article on Design.blog are: 

      • Broadening perspectives and building empathy; 
      • Bringing diversity into teams and processes; and 
      • Building inclusion into designs.  

The article explains each of the three steps in more detail. Some concepts such as colour contrast are well-known to designers. Less considered factors are providing cost-accessible options of designs, and designing for low bandwidth. Designs should be adaptable for longer life and empower clients to continue without more designer input. These ideas really show that client needs are at the centre of the design. Designing out “pain points” is essential for all users. 

Design is a powerful tool and inclusive design has the “potential to unite heterogeneous cultures in shared understanding. To make products and experiences globally accessible.” Good design is inclusive design. 

 

Occupational Therapy meets Industrial Design

Four people are standing leaning over a large table with pens and paper and looking at a laptop. They appear to be discussing something.Co-design has gained attention as a good way to increase accessibility and useability.  However, there is another way to tackle the issues – interprofessional learning and teaching. When occupational therapy meets industrial design in the classroom the end result is a great learning experience for all.

Bringing designers to a better understanding of disability and accessibility remains a vexed issue. Many and varied attempts at teaching and learning have made some improvements. Some interdisciplinary work has also shown promise and perhaps it is worth building on this model. So this is what they tried at Thomas Jefferson University.

A group of occupational therapy doctoral students were embedded in a masters industrial design course. The doctoral students delivered lectures and learning activities for the masters students. Over the eight months there was time for students to share knowledge more informally. Occupational therapy students were also able to provide insights for student design projects.

The knowledge and insights gained by the masters students was nuanced and best measured qualitatively using mixed methods. They had originally hoped to quantify the knowledge gained. But perhaps this kind of learning is best measured by the accessibility of future designs. 

The purpose, methods and outcomes are reported in an article published in the ‘Journal of Accessibility and Design for All’. The article is titled, Insights from an inaugural eight-month interprofessional collaborative co-design educational experience between occupational therapy and industrial design. The discussion and conclusion section is worth a read.

Abstract

The design of the built environment greatly impacts how all types of individuals and populations actively participate in their daily lives. Lack of access in the built environment for disabled populations remains a daily reality, negatively impacting engagement and life satisfaction, leading to isolation, loneliness, and depression. A university in the Northeastern United States sought to expand current constructs of the end-user and environment within a universal design (UD) perspective. On an eight-month inaugural interprofessional collaborative co-design experience, third-year occupational therapy doctoral (OTD) students were embedded in a first-year masters of industrial design (MSID) curriculum, which ran the course of the academic calendar (two consecutive semesters: Fall and Spring).

Primary aims wanted to determine, via an interrupted timeseries quantitative design, if embedding OTD students within the industrial design curriculum influenced the MSID students’ prior assumptions, understanding of disability and enhanced their willingness to create more inclusive final products. Quantitative findings indicated that it was difficult to capture the meaningful change that occurred in the doctoral capstone program experience with the existing psychometric tools available.

Anecdotal mixed-method findings indicated that informal interprofessional learning experiences in the classroom, such as lectures and learning activities created and facilitated by the OTD students and delivered in real-time, broadened and enhanced the MSID students’ knowledge surrounding disability and accessibility in a more nuanced way than the chosen quantitative survey tools were constructed to capture. A detailed literature review and description of the program have been provided, along with suggestions to capture meaningful outcomes for longer-term interdisciplinary collaborations.

 

European universal design standard

Front cover of the Design for All standard.Universal design is a design thinking process so a universal design standard is a contradiction in terms. Standards are fixed where universal design is a continuous improvement process. However, where designers cannot grasp the concept of an inclusive thinking process, a set of design directions is needed. Hence a new European standard for products, goods and services.

The standard sets out requirements and recommendations for extending the customer base for products and services. Statutory regulations are also covered. It’s for organisations that design and manufacture products and/or provide services. The aim is to ensure products and services are available to the widest range of users possible.

The standard covers diverse user needs, characteristics, capabilities and preferences. It is based on processes of user involvement and building on accessibility knowledge. The standard can also be used for complying with legislation and to advance corporate social responsibility. 

The standard was developed by Ireland’s National Disability Authority that houses the Centre for Excellence in Universal Design. The document has the title “design for all” which is a recognised European term, but notes that universal design, barrier-free-design and transgenerational design are the same thing. 

Design for All – Accessibility following a Design for All approach in products, goods and services – Extending the range of users can be purchased from the standards authority

There is a media release explaining a little more. 

Maps in shades of grey: Is that what you want?

A wheel of all the colours of the rainbowMap design usually relies on colour to convey information. But what if you can’t see all the colours?  You get maps in shades of grey. Colour Vison Deficiency (CVD) is more common than most people think, and it’s not just red and green.  Directional maps, such as street maps for example, use colour to indicate train stations and heritage sites. Geographical maps use colour to show height of land, temperature, and to separate land from water. And it’s not just maps – websites suffer the same issues.

Many of these are age-old conventions that designers follow. So how do you know what colours are best to use? The Colblinder website give examples of what geographic maps look like to people with CVD. It also has links to other references and a colour blindness simulation tool. Although this is about maps, it can also apply to websites and printed documents, such as guidelines, and manuals where pictures and graphics are used to inform and instruct.

For research on this topic Anne Kristin Kvitle’s article is worth a read. The article is titled, “Accessible maps for the color vision deficient observers: past and present knowledge and future possibilities”. 

Abstract

Color is part of the visual variables in map, serving an aesthetic part and as a guide of attention. Impaired color vision affects the ability to distinguish colors, which makes the task of decoding the map colors difficult. Map reading is reported as a challenging task for these observers, especially when the size of stimuli is small. The aim of this study is to review existing methods for map design for color vision deficient users. A systematic review of research literature and case studies of map design for CVD observers has been conducted in order to give an overview of current knowledge and future research challenges. In addition, relevant research on simulations of CVD and color image enhancement for these observers from other fields of industry is included. The study identified two main approaches: pre-processing by using accessible colors and post-processing by using enhancement methods. Some of the methods may be applied for maps, but requires tailoring of test images according to map types.

Handbook for accessible graphic design

Front cover of the handbook for accessible graphic design. Bright yellow with black text.Graphic design covers all kinds of creative design and visual communications. The accessibility of graphic design is not always considered in the production of websites brochures or Word documents. Fortunately there is a great handbook for accessible graphic design.

Graphic design covers creative design, visual communications, applied design and technology sectors. So the handbook covers typography, digital media, web accessibility, Office documents, accessible PDFs, print design, environmental graphic design, colour selection and more. It’s written for an easy read and has a logical structure. At the end is a list of publications, links to websites and tools to help. This excellent resource comes from Ontario, Canada.

There are so many little things that graphic designers can do to make their creations more accessible. The guide unpacks them to show it can be done with little, if any, extra effort. The title of the guide is, AccessAbility 2: A Practical Handbook on Accessible Graphic Design.  

 

Major re-think of office design

A drawing depicting the Library design.
Image of Library design courtesy Clive Wilkinson Architects.

The open office design is dead. That’s according to the designers of offices for big corporates such as Google and Microsoft. The COVID pandemic has caused a major re-think of office design and how people best function in office settings. 

Many workers have found open offices less than ideal workplaces. According to an article in FastCompany, apart from being noisy they reinforce sexist behaviour and make people leave their jobs. 

The three design typologies in the article indicate good circulation spaces, but there is little in these designs that indicate inclusive design principles.  For some people, working from home is still the optimum if office design and office culture do not make them welcome. However, these designs offer space to move around and interact with fellow workers rather than being tucked away in a nook.

The Library is an open floor plan with large working tables, individual nooks and comfortable chairs. Rather like an airport business lounge. 

The Plaza is a kitchen and lunchroom space and encourages social activity. This is the part that people miss by working from home. It might encourage people back to the office.

The Avenue is, as the name suggests, a place for chance interaction with tables and stools and little nooks.

The title of the article is, These architects popularized the open office. Now they say ‘the open office is dead’

 

Designing for Diversity

A mosaic of many different faces and nationalities. Designing for diversity.Inclusive design is often confused with designing for people with disability. It is true that inclusive design, or universal design, is not just about disability. But it should also include people with disability. After all, it is about designing for as many people as possible. We should be designing for diversity.

Dan Jenkins makes an important point in his article – the number of excluded people is often underestimated and capability is frequently thought of in terms of “can do” and “can’t do”. However, this black and white approach doesn’t cater for those who “can do a bit” or “could do more” if the design was tweaked. But then there is the role of designers themselves.

The Role of Designers

A page from a report showing that more than 50% of designers are male, and 80% are white.How do we design for the full-spectrum of user experience, if the designers themselves do not present a variety of experience and perspectives? Inherent in their role, user experience designers, or UX designers, are required to design the overall experience of a person using the product.

Fabricio Teixeira and Caio Braga believe that diversity generates diversity. Touching on topics such as diversity in the design industry, inclusion, equality and equity and gender, this series of five articles explores design from within the industry to explore the impact that designers have on people’s lives.

There are five articles in the series, Design is diversity: it’s time to talk about our role as designers:

The benefits of a diverse team

Is diversity a problem in the design industry?

Celebrating our differences and showing you (truly) care about inclusion

The difference between Equality and Equity in design

Ladies That UX on women in design and diversity.

Nike meets Universal Design

The Nike shoe is fashioned with pastel coloured sections. The picture shows a person taking their foot out of the shoe.Nike meets universal design again. They’ve improved their original Flyease design with a new shoe concept. They’ve found a totally different way of making the shoe easy to get on and off. So anyone experiencing trouble bending over, difficulty with fastenings, or just needing a speedy on and off will find this design excellent. When they are past their best they would make a great gardening shoe too – slip on and slip off at the door. Like all good designers who take a universal design approach, they’ve improved on their original design.

The secret of the new design is the way the shoe opens up to put on. The weight of the foot closes the shoe. Taking off is easy too. By stepping on the heel of the shoe (don’t we all do that anyway?) the shoe pops open. The Flyease Go shoes are an excellent example of universal design. They are easy, convenient and intuitive to use – for everyone. Well almost. Much will depend on the range of sizing. 

There is more information and two short videos on the FastCompany website that show how they work. Or you can visit the Nike website

There is also a YouTube video where the designer explains how they work and what the design concerns were. A great piece of engineering. 

 

 

Gadgets, appliances and devices: not so accessible

The electronic display panel on a Samsung appliance showing many wash options and cycles. It’s easier to go with what you know. Learning how to use new gadgets, appliances and devices takes extra time especially if unfamiliar with new tech. In some cases the designers of these products assume users have prior knowledge. An article on the Choice magazine website covers the issues from the perspective of older users. Current younger generations will no doubt have similar experiences as they grow older. So it is worth considering everyone in designs and make them accessible.

A Samsung fridge and a smartphone side by side. A view of what's inside the fridge is on the phone. No need to open the door.Familiarity is the key to understanding any device. But there are many skill sets and assumed knowledge built into these designs. Claims that products are fun and easy to use is not the case for everyone. For example, assumed knowledge includes: a smartphone needs wi-fi in the home, which then means Internet experience. The ability to download and set up apps and email is also assumed. Then there’s software updates and virus protection. Even the manual needs to be downloaded and we haven’t even got to the phone interface yet. 

People from middle age onwards are finding it difficult to keep up with changes. In spite of the research confirming this, it seems designers are not taking note. They still rely on advertising telling us that things are fun and easy to use. Real accessibility is rare. As we move further into a digital world it is easy to leave lots of people behind without realising it.

The Choice article, Ageing and accessibility, also has a link to a research article, Intuitive Interaction and Older People.

Choice also has specific reviews on appliance accessibility, such as washing machines and dishwashers.  

Images courtesy Samsung.