Websites that don’t work are very annoying. It’s hard to get the information you need when the site is slow to load or badly designed. Now Google Search is in the process of optimising for more intuitive, user-friendly page design in their searches. Perhaps designers could look no further than universal design.
From next year Google Search will favour websites with great user experience (UX). It won’t just be looking for keywords – it will be looking for a good user experience. Google is one of the large companies that is also promoting web accessibility. So access features should be included in their user-friendly mix.
The title of this short news item in FastCo is, Google Search will now favor websites with great UX.
“As part of a new set of best practices, the company will start factoring user experience into its search results, as well as the top stories feature in mobile search. Google is no longer just optimizing for information that’s closest to your keywords, but optimizing for a more delightful web. Intuitive, user-friendly page design is about to become even more important.”