Neat video by Barclays Bank that debunks common myths about customer complaints, costs of being accessible, access being someone else’s job, it’s too small a market for all that time and effort, and accessible design is boring design. Towards the end there is a great statement, “accessible design should work well for those who need it, and be invisible to those who don’t”. A really useful video for anyone promoting accessible customer service in our digital world, and for others wondering if it really is worth the effort. The video is captioned. You can find out more about Barclays work in this area. They also have a Twitter feed.
Connected and automated vehicles are being trialled across the world, but will their use and facility be universally designed? The arrival of the driverless car could be life-changing for people who have been unable to own and/or drive a car. In their article, Towards Life-Long Mobility: Accessible Transportation with Automation, the authors explore some of the challenges and opportunities for automated vehicles for people usually excluded from driving. They conclude that the future of automated vehicles for currently excluded people seems to be promising.
Despite the prevalent discussions on automated vehicles, little research has been conducted with a focus on inclusiveness of traditionally excluded populations from driving. Even though we may envision a future where everyone can drive with perfect automation, the problem will not be that simple. As with any other problem domains, we need to scrutinize all the design considerations – not only each population’s characteristics (capabilities and limitations), but also the entire system, technological limitations, and task environments. To this end, the present paper explores challenges and opportunities of automated vehicles for multiple populations, including people with various difficulties/disabilities, older adults, and children. This paper brings up some controversial points and is expected to promote lively discussions at the conference.
The sub title from the e-book “Ageing, Adaption and Accessibility: Time for a revolution!” says it all. The book includes chapters from UK, Denmark, USA, Slovenia and Norway. The theme is the digital age and how to include everyone. It covers the economic case, putting people at the centre of the design, keeping it simple, and user testing.
In the foreword CEO of BT Retail, Gavin Patterson, says, “The experts interviewed for this book have given all who are involved in developing technology food for thought. It sets out the opportunities, challenges and impacts that communication solutions present to users, to help ensure that what we develop in the future does not end up excluding people whose lives we actually set out to improve. “
Ageing, Adaption and Accessibility is published by the Engineering Design Centre at the University of Cambridge and is free to download. Several well known authors are featured, including Valerie Fletcher, Roger Coleman, Ger Craddock, Hua Dong, and Baroness Sally Greengross.
A recent Nielsen Report on consumers with disability, including older people, states what is obvious to anyone interested in universal design and inclusion, “Disabilities span across age, race, and gender so there is reason to believe consumers with disabilities should not differ much from the general population. People with disabilities are not a homogeneous group, as each person has unique skills and abilities which impact their unique desires.”
While serious researchers might have a few problems with their methods, it is good to see that the marketing profession are finally catching up with the notion that there is a large cohort of potential customers just waiting to be served more appropriate products and services. The report, Reaching Prevalent, Diverse Consumers with Disabilities found that one in three households of their sample group of 86,000 people had one or more person with a disability. The graphs are courtesy The Nielsen Company.
This report was found on the Silver Blog which is focused on marketing to older people. There is another item on the dangers of marketing specifically to older adults as this borders on ageism. Older people want brands to focus on needs and interests, not their age.
This excellent slideshow from Thailand has some great ideas for easy to use packaging using the seven principles of universal design. In practical terms, it also shows how to apply the principles to design thinking across the seven principles. Very instructive and educational, particularly for people new to the concept.
Lift that lid, unscrew that cap, pull that straw: the challenges of hospital food and beverage packaging for the older user.
Ergonomic researchers from the University of Wollongong provide an overview of a presentation about packaged food, particularly in hospitals. Their study revealed some obvious results briefly presented below.
Packaged food and beverages are ubiquitous in food and drink provision in all aspects of life, including hospitals. Many people are frustrated by packaging and have issues opening it. 48% of inpatients in NSW were over the age of 65 years, while for the same time, they represented 14% of the total population. This paper outlines a series of 3 studies undertaken with well people aged 65 years and over in NSW examining their interaction with routine hospital food and beverage items. Both quantitative (strength, dexterity, time and number of attempts to open the pack; nutritional status and intake) and qualitative (ratings of ‘openability’) data were collected. The most ‘problematic’ items were – tetra packs, cheese portions, boxed cereals, fruit cups and water bottles. Most packs required greater dexterity than strength and some packs could not be opened at all (for example, 39% of subjects could not open the cheese portion in study 1).
The overarching message from this series of 3 studies is the need for manufacturers to design products incorporating the principles of both universal (Follette et al, 1998; Farage et al, 2012) and transgenerational (Pirkl, 1991) design in order to cater for the global rapidly ageing population and improve pack ‘openability’. Packaging has an important role to play in food provision and if well designed, assist older people remain independent and well nourished.