Open Sesame! Packaging made easy

Exploded view of the package and all its partsIn marketing terms, the packaging is part of the product. The package shape, colour and brand are important in enticing consumers to buy. But all too often we have to get a sharp knife, a pair of scissors and wrestle with the packaging in order to get to the product inside. Microsoft has come up with a nice solution to packaging their Xbox Adaptive Controller – a gamepad for people who might not have use of their limbs. Good thinking – no good having a nicely designed accessible product that you can’t get out of the box! The video below shows the simple but effective design. There is another video on the FastCompany website or see the engadget website. Package designers take note. 

The title of the article is How Microsoft fixed the worst thing about product packaging.

 

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