Anyone interested in optimal colours for web and phone might be interested in a project that came out of a colour matching game app. The game is based on colour perception. Feedback data showed designers how people perceive colour. With the help of academics they began to analyse the data in meaningful ways. Preliminary analysis indicates there is a variation across countries. For example, Norwegians were better at colour matching than Saudi Arabians. Singaporeans struggled to identify greens, and Scandinavians did best with red-purple hues. Research papers are to follow which could lead to more inclusive colour choices. The article concludes,
“But the fruits of the project live on in open source. A generic version of Jose’s tools to query the Specimen dataset are hosted here on github. My greatest hope is other researchers find and make use of what was gathered, and that other designers and engineers consider leveraging play in unexpected ways”.
The title of the article on FastCompany website is, Our viral app made less than $1,000. We’d still do it again.
Picture courtesy FastCompany.