We need to be aware of our biases if we are to become more inclusive in our thinking, designing and planning. Dr Belina Liddell argues that culture may affect the way your brain processes everything. And that is important. The term “culture” is a very complex web of dynamic systems – beliefs, language and values, and also religion, socio-economic status and gender may play a part too. Dr Liddell says, “Broadly speaking, Western-based cultures focus on an independent and unique self that values autonomy, personal achievement and an analytical style of thinking. This is known as individualism”. But non-Western cultures value collectivism. The article goes on to explain how culture makes a difference to the way we not only perceive things intellectually, but visually as well. All this is from the emerging field of cultural neuroscience. Now we have new acronym to deal with, WEIRD – Western, Educated, Industrialised, Rich, Democratic. The article also discusses refugee populations. See the ABC science website for more on this interesting article.