Anyone buying or selling online wants the best possible view of the product. Buyers want to see relevant size and shape and key information. Sellers want the maximum number of sales. Making visual information clear, and easy to read and understand is key. Coles supermarkets has devised an image guide for suppliers to make products more readily recognised. So viewing products online with Coles should get easier for everyone. eBay sellers should also note.
The Coles guide is based on work carried out some years ago by the Inclusion Design Group at Cambridge University. This work is updated as they continue their research. The Coles guide is easy to read and gives instructions about images that suppliers should send them. These instructions are good for anyone who has a product or merchandise to sell.
The guide covers the use of 2D and 3D images, out of pack images and lifestyle images. The Coles website will feature a first image with the brand with the option for further images with a click. This gives the opportunity to see front, back, left and right side of the product.
A previous post, Smart Phones and Shopping explained some of the background and has a video explaining how it all works.