Zoo signage everyone can understand

The sign says Please do not feed the animalsMichael D W Richards presents an interesting article on the need to standardize zoo signage so that everyone can understand, particularly DO NOT FEED signs. He concludes,

“To achieve this goal they should utilise a design which is reliant on both imagery and text to convey a message, with imagery at the forefront of the design. A human hand, an item of food and an image of an animal should be displayed. … When imagery and text is displayed on feeding restriction signs, all visitors benefit. This form of provision should not be seen as excessively catering for the needs of marginal groups. Rather it should be viewed as an approach that represents a heterogeneous society, increasing access to information and enjoyment for all, through engaging signage.”

The title of this article is Designing Accessible ‘Do Not Feed’ Signs for Zoological Gardens. It is part of a series about zoo accessibility.

Photos or Pictograms?

elephant-5What kind of signs inform and appeal to zoo visitors most? This was an answer Richards at wanted to know. Using qualitative and quantitative research methods he found the answer. It seems the photographic signs were most popular, but that is not the whole story.

The title of the article is, Directional Zoological Signage Image Preferences: An Inclusive Design Perspective


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