Do we deploy so-called positive stereotypes of older people as a means to combat ageism and ageist attitudes? If we say older people make more loyal and reliable employees, what does that say about younger people? But are these stereotypes valid? Philip Taylor discussed these important issues about ageism, attitudes, stereotypes and work.
Professor Taylor’s keynote presentation at UD2021 was thought provoking. It challenged almost everyone in the room to re-think their concepts about ageism and work. It seems there are more complaints related to age by younger people. He asked, is there such a thing as ageism or are there other factors that discriminate? And how does this work with concepts of equity and diversity?
Then there are the contradictions related to age: The Federal Government wanting everyone to work until age 70, yet National Seniors are proposing older people should make way for younger people and retire early.
Here’s a quote from one of the slides, “The very arguments for employing older workers put forward in business cases concerning commitment, loyalty and experience risk confirming broader societal perceptions that they are of the past and thus, less able to meet the demands of modern workplaces” (Roberts, 2006).
There is a greater variation in job performance between people of the same age than between people of different ages. Professor Taylor’s presentation slides have a good amount of text to get the key points of his presentation. Maybe it is time for a product recall on advocacy for older people.
Are you ageist? Probably
This is about language. An article in The Guardian reports on a survey that found one third of British people admit they have discriminated against others because of their age. The SunLife report, Ageist Britain, highlights casual ageism and the impact it has on everyone. But it is ingrained in everyday language. It seems younger people think that life after 50 must be ‘downhill all the way’. But such attitudes infiltrate all parts of everyday life. That’s how older people are excluded from employment, harassed on public transport, and even when shopping.
Language can demean and depress. “Old fart”, “little old lady”, “bitter old man” and “old hag” were, researchers found, the most used ageist phrases on social media. Four thousand people in the UK were surveyed. Thousands of tweets and blogposts were also analysed for discriminatory and ageist language. And that’s without journalists using the term “the elderly” for anyone aged over 65.
Editor’s note: Terminology related to people with disability has changed over the years and is generally more inclusive. However, we are a long way behind with our language for older people. They are still viewed as a burden and a problem. Worse still is the terminology of ‘tsunami’ as if longevity is a national disaster.