Universal design standard from Europe

Universal design is a design thinking process so a universal design standard is a contradiction in terms. Standards are fixed where universal design is a continuous improvement process. However, where designers cannot grasp the concept of an inclusive thinking process, a set of design directions is needed. Hence a new European universal design standard for products, goods and services.

Front cover of the Design for All standard.

The standard sets out requirements and recommendations for extending the customer base for products and services. It’s for organisations that design and manufacture products and/or provide services. The aim is to ensure products and services are available to the widest range of users possible.

Diverse user needs, characteristics, capabilities and preferences area all covered. It is based on processes of user involvement and building on accessibility knowledge. The standard can also be used for complying with legislation and to advance corporate social responsibility. 

The standard was developed by Ireland’s National Disability Authority that houses the Centre for Excellence in Universal Design. The document has the title “design for all” which is a recognised European term, but notes that universal design, barrier-free-design and transgenerational design are the same thing. 

Design for All – Accessibility following a Design for All approach in products, goods and services – Extending the range of users can be purchased from the standards authority

There is a media release explaining a little more. The regular complaint about standards is the cost of purchase and could be a reason why they are ignored.

Learning about standards

It is assumed that students in design disciplines, such as engineering, automatically learn about standards and how they are developed. According to an article by Jenny Darzentas this is not the case. The way standards are developed and written makes them difficult to understand and apply. Too much emphasis is placed on “learning on the job”. 

view from the back of a university lecture theatre where students are seated listening to a lecture.

Darzentas says that education about standards in universal design courses would be beneficial. In Japan, Korea and China this is included, but not in Europe and North America. 

Access to standards documents is not usually discussed as a barrier to accessibility and universal design. However, people not only need easy access the documents, but also the information should be easy to access. Is this an argument for standards to follow the concepts of universal design?

The title of the article is, Educating Students About Standardisation Relating to Universal Design. How well do Australian universities address standards in courses where universal design is part of the course?

Abstract

Standardisation education is rarely taught to students in the design disciplines in academic settings, and consequently there is not much evidence about best practices. This paper examines this situation, and elaborates on some of the possible reasons for this situation. Further, it gives an example of how students may be instructed and encouraged to further their interests in standards and the standardization-making process as a means for increasing Universal Design in practice.

This article comes from the published papers from the 2016 Universal Design Conference held in York, UK, which are open access.

Nordic housing and ageing in place

How long can older people stay put in their homes? The answer rests on two things: home design and easy access to support services. Retaining a sense of connection to community is another important element which is why the quest to stay put is so strong. And of course, staying put also reduces the stress on the welfare budget. But are there alternative models of housing that can support older people in their later years? Three Nordic housing researchers found some.

A town nestling on the edge of a fjord with houses reaching up the hill. Nordic housing.

Older people aren’t all the same. One thing they do share in common – they want to maintain their autonomy and preferences.

Nordic countries have a reputation for providing strong social and welfare supports for their citizens. But population ageing is stretching the limits of these policies. The researchers reviewed the current situation in Nordic countries to identify issues and potential solutions. Using case studies they show how older people can live independently and inter-dependently.

The application of universal design across Nordic housing is enabling people to stay home longer. However, the case studies showed that loneliness is a growing challenge. Consequently, defining an age-friendly environment is much more than a step-free entry.

The challenge is to find solutions that promote activity, participation and a feeling of safety. Consequently, we need a joined up approach to housing and neighbourhood design. That is, apply universal design to everything. Then it will be good for everyone.

The way housing and urban environments are designed influences opportunities for informal social contact. Good examples are usually in designated specific older age communities. So the knowledge is there, it’s just assumed it’s only needed for older people.

Older people aren’t all the same

Too often it’s assumed that older people all need the same things. They don’t – they are as diverse as the general population. They have different lifestyles and want different housing choices. The one thing they share in common is wanting to maintain autonomy and preferences, especially as they become more frail.

The title of the article is Nordic approaches to housing and ageing – Current concepts and future needs. The article is relatively easy to read with case studies that show a variety of solutions, some of which are communal. The solutions enable older people to continue being part of their neighbourhood in different ways.

From the abstract

The Nordic countries have a reputation for having both universal welfare systems and high housing standards. However, the demographic development and ageing in place policies bring challenges to the present housing and care services for the older population. During the last decades, there has been a significant decrease in the coverage of care for older people. This is related to the increase of older people as well as challenges related to the availability of the workforce and raising care costs.

The objective of the comparative descriptive analyses is to point out the challenges and future possibilities for housing. This is illustrated by some new cases all of them showing solutions that enable older people to continue being a part of city life in their own neighbourhoods. They also show a variety of solutions that at the same time gives possibilities to live independently and live interdependent in different kind of co-housing and neighbourhoods.

Victorian Government Universal Design Policy

The Victorian Government has updated their universal design policy which applies to the whole of government. Previously it sat within the health and building department. The policy is not just an empty statement – it has actions embedded. These actions begin with the procurement process for built environment projects.

Universal design is a design philosophy that ensures products, buildings, environments, programs and experiences are innately accessible to as many people as possible regardless of age, disability, background or any other differentiating factors”

Victorian Government
Front cover of the Victorian Government Universal Design Policy.  document

The policy is structured around the classic 7 Principles of Universal Design. The aim is for all Government departments and agencies to apply the principles to all stages of the project from the project proposal to the implementation and operation of the project. Specifically:

  • Undertake user engagement and co-design processes
  • Incorporate universal design principles into procurement and function briefs
  • Incorporate universal design principles into design standards

The summary document provides a detailed explanation of how each of the 7 principles might be applied.

The main document has more detail including how to apply universal design across the lifecycle of a project and co-design methods. The 7 Principles of Universal Design are expanded to include both good and poor examples of design outcomes. In short – what to do and what not to do.

Both documents are in Word format for easy access for all. This is also a good example of getting the message across with as few words as possible – another universal design feature.

The Victorian Government has been leading the way on universal design for some time. Other states could benefit from following their lead. See also Victoria’s Health and Building Authority policy as well.

Inclusive Victoria – the Plan

Front cover of the Inclusive Victoria state plan.

The Victorian State Disability Plan has a great introduction that includes language and terminology. It acknowledges there is no one right, or universal way to conceptualise disability. That’s because people perceive disability in culturally specific ways.

Some people are proud to identify themselves as disabled, whereas others don’t want their disability to define them. Similarly, many autistic and neurodivergent people don’t see autism as a disability. They just see autism at a different way of interacting with the world. The State Disability Plan 2022-2026 is titled, Inclusive Victoria

Victoria’s Autism Plan

The Victoria’s Autism Plan builds on their Absolutely everyone: state disability plan. It incorporates commitments to remove specific barriers faced by people in the autistic community. The plan is based on feedback from a parliamentary inquiry into the needs of autistic people and their families. Building helpful attitudes toward autistic people is a key element of Victoria’s Autism Plan.

The document begins with personal stories, which is pleasing to see because they are more revealing than statistics or diagnoses. It sets the tone for the rest of the document and acknowledges additional barriers faced by the autistic community.

Front cover of Victorian Autism plan showing a child in a blue track suit on a swing. A woman stands behind him.

A note on language

The term Autism Spectrum Disorder (ASD) is no longer the preferred term. Language is influential in changing community attitudes so choosing the right terms is important. Individuals and advocacy bodies were asked which term they thought should be used in the plan. There was general agreement that the term “autistic people” should be used. An important point – ask people what terms they prefer.

Key points in the plan

Specific barriers included:

  • lack of community understanding
  • accessing education that meets their needs
  • exclusion from employment opportunities
  • limited access to supports and services
  • additional barriers to inclusion for autistic people with intersecting identities
A boy and a woman lay on the grass together looking up at the sky.

There are four ways to access the plan on the website: Full version in PDF, Easy English Version in PDF, a text version in Word, and an Auslan summary. Or you can download the full PDF version, Victorian Autism Plan.

The developing definition of universal design

What does universal design mean in the 21st century? Universal design concepts have evolved from barrier-free design for wheelchair users to inclusion for all people. Diversity, equity and inclusion are the key words now. But how many designers have moved with the times and how many think they are access standards?

A large board table and chairs in a modern looking room. The changing definition of universal design.How much do interior designers understand about universal design? In the context of designer education, this is an important question. So what do interior design educators understand universal design to be? A study from the State University of New York found there was a good general understanding. However, compliance to access standards was also thought to be universal design.

Researcher, Eric Dolph, provides an historical context to show how the definition of universal design has evolved from designer responsibility to a values-based and human centred approach to design. That is, from the design of things, to a design process. 

Designers’ thoughts on universal design

In his study, Dolph gave four definitions of universal design to interior design educators. The aim was to see which ones were understood as universal design. The definitions were: 

1.  Inclusive design is socially focused and grounded in democratic values of non-discrimination, equal opportunity, and personal empowerment. (Tauke 2008)

2.  The design of interior and exterior environments to meet prescribed requirements for people with disabilities. (United States Department of Justice, 2010)

3. The design of products, information, environments, and systems to be usable to the greatest extend possible by people of all ages and abilities. (Mace et al., 1991)

4. A design process that enables and empowers a diverse population by improving human performance, heath and wellness, and social participation. (Steinfeld & Maisel, 2012)

Definition 2 was a foil as it is a statement about minimum access rather than universal design. It generated a mixed response with educators recognising the definition as universal design. 

Definition 3 was the most recognised. Given this is the most quoted definition in the literature and in guidelines, the result is not surprising. 

The is article titled, The developing definition of universal design, and it has more detail on the survey responses.

From the abstract

A review of scholarly work indicates a shift in the definition of universal design. Originally, the focus was placed on physical access to the built environment. This has developed to a more contemporary vision that addresses issues of social justice. This has significant implications for those teaching universal design.

In 2018, educators teaching in interior design programs were surveyed about the infusion of universal design content within their curricula.

Responses revealed a generally high level of understanding regarding the definition of universal design. This article presents the survey results of interior design educators’ perceptions of the four definitions. 

Historical context of universal design

Every type and size of gloves and mittens displayed in rows. Historical context of inclusive design.
°

The concepts of inclusive design and universal design are often presented from a disability perspective. However, the concepts have evolved in the last 50 years to embrace the breadth of human diversity. For those new to the concepts, an historical context is helpful in understanding inclusive design in the 2020s.

A recent paper takes a “design for disability” approach to the history of inclusive design. It also claims there is little written on this topic. This might be the case in academia, but much has been written elsewhere. The authors present a timeline for the evolution of inclusive design, but it’s purpose is not entirely clear. 

The title of the paper is, The Evolution of Inclusive Design; A First Timeline Review of Narratives and Milestones of Design for Disability. Note the assignation of disability throughout the article and the use of a proper noun rather than the verb form. It raises the question of  whether the authors consider inclusive design to be disability design or truly inclusive design. 

For the record, universal design and inclusive design have the same goal – they are not different ideas. Nevertheless, they do have their roots in different places.

This is one of many papers still talking about the concept itself but this will not aid implementation in the real world. While we are looking at history, and arguing over terminology, we are not looking at those who have the power to include. 

Key point

The interconnectedness of historical events means there is no one fixed starting point. Instead it is a process still going on today. The idea of co-design is introduced, but whether we need more research is a moot point. But we could do with research into co-design and action-based learning in this context.

Anyone interested in the field of universal design and inclusive practice will find the article interesting. It discusses the evolution of concepts and narratives. The article comes from the UK hence the use of the term “inclusive” design.

Editor’s comment: Do we have to keep talking and mulling intellectually over this word or that, or this narrative or that? We need research into why we don’t have inclusive designs throughout society. Navel-gazing the issue is not spreading the word. We already have enough research on body shapes and sizes and cognitive and sensory conditions, for example.

Does design of parliament buildings affect democracy?

Does the design of parliament buildings affect democracy? An interesting question. It’s often said that the design of our environment affects our behaviours. So would that apply to houses of parliament as well?

Floor plan of seating in Bangladesh Parliament building showing a horseshoe cum circular design.
Floor plan of seating in Bangladesh Parliament House

In US politics we hear talk of ‘reaching across the aisle’. What if there was no aisle and everyone sat in a circle? We know that spatial design affects mood and communication. We design hospitals to promote healing and airports to minimise stress. Research by an architecture firm in Amsterdam took a look at the links between architecture and the political process.

Architecture firm XML examined as many of the 193 United Nations member states as they could and visited 15. Classroom style, horseshoes, opposing benches and semi-circles were most typical. The XML website has floor plans and 360 degree views as a preface to the book.  Seems Bangladesh has a good parliament building model (floorplan pictured).

Once built, parliaments are locked in time, whereas political systems respond to a changing world. It is necessary to rethink our models for collective decision-making but it seems to be incredibly difficult. Architecture can be one of the ways to work and experiment with it.” There is a systematic lack of innovation in the spaces used by our elected leaders.

Some interesting points and 360 degree views of several buildings in the FastCompany article if you have access. The title of the article is, The Subtle Way Government Architecture Shapes Governments Themselves.

It’s not about economics. It’s about power

For anyone who doubts the influence the housing industry has on government, an article in The Fifth Estate spells it out clearly. The article is in the context of the dumping a new planning policy that would have delivered many benefits to the people of New South Wales. It also indicates why NSW has refused to adopt the access features in the National Construction Code. It’s not about economic arguments, it’s about who has the last word.

A calculator and a bank statement are sitting on a desk. Economics

An independent economic cost benefit analysis concluded benefits to society would be $1.40 for every dollar spent.

The NSW Greens eventually forced the NSW Government to release documents related to their dumping of their long awaited planning policy. It was during a lunch meeting with developers that the Minister for Planning agreed not to progress the new planning policy. And unlike other ministerial speeches, this speech was kept secret. The eventual release of this speech brought forth many other documents.

…it was apparent that the Benefit Cost analysis concluded benefits derived by the society and community to be $1.40 for every dollar spent by the developer! But the dollar is being spent by the developer!! What benefit do they get for expenditure of this money?”

Urban Taskforce CEO Tom Forrest in The Fifth Estate
Three piles of gold coins at different heights with the tallest having a little gold house on top.

The documents

The Fifth Estate has published the letters and emails between the Minister and developers. It makes for interesting reading. The developers’ argument is that they get nothing for these changes while the community gains. This, of course, is debatable. Regardless, any additional developer costs are passed on to consumers so it is difficult to understand this argument.

The documents reveal the close relationship between industry and NSW Government and help explain other decisions. The NSW Government has flatly refused to adopt recent changes to the National Construction Code for housing. These changes are based on the Silver level of the Livable Housing Design Guidelines. They are basic access features that would benefit everyone especially people with reduced mobility. However, other states and territories are ready to adopt these changes. Where will that leave developers in NSW? More importantly, where will it leave householders?

If you are interested in the whole story The Fifth Estate has laid it out in a simple story. The title is, “When people notice what we have done” – documents expose how developers killed the NSW Design and Place SEPP.



A liveability framework for housing

A group of researchers in Queensland have developed a liveability framework for social and affordable housing. They interviewed key stakeholders from industry and government who make decisions about housing and housing policy. But will it work? With significant industry resistance to regulation changes, it will take more than an academic exercise to improve matters.

Building scaffolding representing a framework for a building.

Researchers tested the elements of the draft framework by interviewing stakeholders. They claim the framework has the potential to drive the adoption of better outcomes for whole of life solutions.

The five elements of the draft framework are:

  • Liveability – place based and community focused
  • Accessibility – person centres and community focused
  • Social, environmental and economic value – building the value equation
  • Regulatory and policy environment
  • Improving adoption

The case study used for testing the framework was based on an existing medium density development with access to transport and services. Twelve representatives from community housing, state government, advocates and industry associations were participants in the study.

The title of the paper is, Creating Liveable and Accessible Social and Affordable Higher Density Housing: the case of Green Square, Brisbane.

The social and affordable housing sector is a very small percentage of housing in Australia. The key issue is to gain adoption in stand-alone homes in master-planned sites which is 70% of all housing.

Upcoming changes to the NCC

The accessibility aspect of housing should be solved with the 2022 edition of the National Construction Code. This edition includes the key elements of the Silver level of the Livable Housing Design Guidelines. The housing industry continues to resist the adoption of these changes.

Editor’s comment: The framework is specific to social and affordable higher density housing, but offers nothing new to the this field of work. Similar frameworks attempt the same thing – trying to find a way to encourage implementation. Frameworks are clearly not the answer. This is a policy issue and not a design issue. Good designers are able to design out the problems, including cost, or at least design around them.

From the abstract

Ensuring liveability and accessibility in medium to high density urban housing and precincts is critical to maximise investment and minimise future risks to our community. This research investigates and develops our understanding of liveable and accessible social and affordable housing, with a focus on medium- and high-density urban precincts. The paper presents the findings of a case study undertaken in the Green Square Close precinct in Fortitude Valley, Brisbane.

Findings are derived from a literature review and in-depth interviews with key stakeholders from the housing industry and government. The results inform a liveability framework for social and affordable medium to high density housing utilising five key elements.

These elements include; 1) Liveability – place-based and community focused, 2) Accessibility – person centred and community focused, 3) Value equation – cost benefit, 4) Regulatory and policy environment and 5) Adoption and overcoming barriers.

The liveability framework also establishes sub-elements across these five elements to improve understanding of whole of life needs. The development of a liveability framework for social and affordable medium and high-density housing presents opportunities for decision making in the co-creation of, and investment in this critically needed housing.

Design for inclusive attitudes

The biggest stumbling block to inclusion is the prevalent attitudes in society. Many of these rest in stereotypes about people who look or sound different to ourselves. Attitudes are also founded on myths and misinformation. So can we design for inclusive attitudes? According to a conference paper the answer is, yes, we can.

Many coloured heart shapes with black eyes and smiles indicate diversity. Telling stories for inclusion.

There is a gap between the concept of universal design and creating inclusive attitudes in society. Creating inclusive things does not necessarily create inclusive attitudes.

The paper looks as if it was translated from another language making this difficult to understand. However, the underlying premise brings the concept of universal design into the 21st Century. That is, moving from designing inclusive things, to addressing societal attitudes to inclusion.

The paper discusses a theoretical framework in the traditional academic manner. Part of the discussion is about how Inclusive Design, Design-for-All and Universal Design are not specific in how they promote inclusive attitudes. The emphasis is on products and not on intangible contents such as attitudes and behaviours. The authors argue that designers can use existing paradigms, and at the same time challenge them to focus on equity and quality of life.

A framework

A synergy between design culture and the Inclusive Attitude concept is needed. The framework suggests transitions from Design for Inclusion, to Design for Inclusive Attitude. Thereby moving from inclusive approaches to design, to designing for Inclusive Attitude. And further, moving from inclusive things to conceiving things that foster inclusive societal attitudes. The diagram below, which is taken from the article, shows the transitions.

Chart showing the theoretical framework of the transition from universal design to inclusive attitudes.
Design for Inclusive Attitude framework cited in the conference paper.

The authors pose the argument that there is a new generation of citizens and activities that don’t define themselves as designers. Rather, they apply their skills and efforts in the direction of social inclusion. This takes the discussion into the field of co-design although this term is not used.

Graphic with four circles: one each for exclusion, separation, integration and inclusion.

The authors conclude the aim is to create designers with inclusive attitudes, who create inclusive things, and at the same time, create inclusive societal attitudes.

The title of the paper is, Design for Inclusive Attitude: towards a theoretical framework. It is open access. The paper is in the proceedings of the AHFE International Conference, 2022 where you will find like-minded papers.

Editor’s comment: The paper takes a philosophical approach in trying to link inclusive design concepts to inclusive society attitudes. With so many new papers still reaching back to the 1997 principles of universal design, this is a refreshing change.

From the abstract

The Inclusive Attitude is a concept mainly debated in psychology, sociology, anthropology and it has received less attention from a design research perspective.

This paper proposes a theoretical framework for using Design for Inclusion to support Inclusive Attitude among the society. Starting from literature review, the paper compares the Inclusive Attitude concept with orders of design, design contents, design domains, continuum of design approaches, and domains of disciplines of Human Factors and Ergonomics (HFE). As a result, a conceptual framework is identified for studying the Design for Inclusive Attitude.

Co-designing for the digital world

If you want to create something really useful for intended users, asking them to participate in the design process is a good way to go. And that means the design of anything – guides and toolkits included. From Ireland comes a toolkit for co-designing for the digital world where participants are people with intellectual disability.

A series of iterative workshops involving people with intellectual disability formed the foundation of an accessible design toolkit.

A collage of faces from around the world and pictures of smartphones. co-design for the digital world.

Co-design is important in the area of digital design and computer interaction. However, projects that claim to be user-centred often become technology led rather than user driven. A university in Ireland teamed up with a community service that supports people with intellectual disability. With the guidance of researchers, computer science students and community service users engaged in a co-creation process from which a toolkit was developed.

The collaboration highlighted the need for accessible design resources and training materials for both students and users. While there are many resources on co-design processes, and design thinking, few address people with intellectual disability. Those that do exist are not accessible or suitable for people with intellectual disability.

The toolkit is about co-designing with people with intellectual disability. Two overarching principles emerged. Use simple English with short sentences and simpler grammatical structures. Provide visual aids – icons and images – to overcome literacy limitations.

The paper explains the co-creation process in detail. The authors call the users co-designers, which is confusing because co-design usually means all participants including designers.

Understanding the complex process of consent to participate had to be resolved for the users. Another difficulty was encouraging participants speak up about design flaws or issues.

The title of the paper is, An Inclusive Co-Design Toolkit for the Creation of Accessible
Digital Tools
.

From the abstract

Existing toolkits and resources to support co-design are not always accessible to designers and co-designers with disabilities. We present a study of a co-design process, where computer science students worked with service users with intellectual disabilities. The aim was to create digital applications together.

A series of co-design focus group sessions were conducted with service users previously involved in a co-design collaboration. The information from these sessions was used to devise an accessible design toolkit. This toolkit is intended to generate a sustainable resource to be reused in the student programme at TU Dublin but also in the wider community of inclusive design.

Editor’s comment: Most guides and toolkits are based on well-researched evidence, but the value of the evidence is sometimes lost in technicalities or too many words. A co-design process will seek out the key information that guideline users want and need.

Designing technology for all

one hand is holding a smart phone and the other is pointing at the screen.

It’s not just a matter of fairness. Technology is generally better for everyone if it’s designed for people with disability. People who are blind use the same smartphones as sighted people. They also use computers by using screen readers. But screen readers can’t improve the way websites are designed. A website that causes problems for a screen reader is likely to be more difficult for anyone. So designing for disability is designing technology for all. That’s universal design.

An article in The Conversation explains the issues in more detail. One of the issues for web designers is that prototyping software is not compatible with screen readers. Consequently they can’t get blind users to test their designs. It also means a blind designer wouldn’t be able to make mock-ups of their own.

The researchers said that accessibility is the hallmark of good technology. Many technologies that we take for granted were developed around disability. The article concludes that no matter how much empathy a designer has, it doesn’t replace the benefits of technology built by people who actually use it. 

The title of the article is, “Why getting more people with disabilities developing technology is good for everyone”.

See a screen reader in action in a previous post. 

Designing for Diversity and Inclusion

A mosaic of many different faces and nationalities. Designing for diversity.Inclusive design is often misunderstood as designing specifically for people with disability. Similarly, the term “diversity and inclusion” is associated with people from diverse backgrounds. Designing for diversity means both – designing for as many people as possible across age, ability and background

Dan Jenkins makes an important point in his article – the number of excluded people is often underestimated and capability is frequently thought of in terms of “can do” and “can’t do”. However, this black and white approach doesn’t cater for those who “can do a bit” or “could do more” if the design was tweaked. But then there is the role of designers themselves.

The Role of Designers

A page from a report showing that more than 50% of designers are male, and 80% are white.How do we design for the full-spectrum of user experience, if the designers themselves do not present a variety of experience and perspectives? Inherent in their role, user experience designers, or UX designers, are required to design the overall experience of a person using the product.

Fabricio Teixeira and Caio Braga believe that diversity generates diversity. Touching on topics such as diversity in the design industry, inclusion, equality and equity and gender, this series of five articles explores design from within the industry to explore the impact that designers have on people’s lives.

There are five articles in the series, Design is diversity: it’s time to talk about our role as designers:

The benefits of a diverse team

Is diversity a problem in the design industry?

Celebrating our differences and showing you (truly) care about inclusion

The difference between Equality and Equity in design

Ladies That UX on women in design and diversity.

How “the user” frames what designers see

Front cover of book Anthropology in BusinessUniversality in design gets a mention in the Handbook of Anthropology in Business. Megan Neese’s chapter raises a good point about terminology in the business world. She says, “Marketing teams talk about consumers. Research teams talk about respondents. Engineering teams talk about targets. Designers talk about users. These terms tend to be used simultaneously and somewhat interchangeably in corporations…”. So finding common ground is not always easy when developing a product.

Neese’s chapter discusses the many layers needed in any design, such as, culture, function, regulations, industry initiatives, and social trends. It is thoughtfully written and easy to read.

How “the User” Frames What Designers See: What Cultural Analysis Does to Change the Frame” is in the Handbook of Anthropology in Business, 2016.