University campuses are some of the most confusing places to visit. There seems no sense of order with buildings set up higgledy-piggledy fashion. Finding you way takes more than a campus map. Given that most campuses have buildings added as the years go by, creating a good wayfinding system is always going to be a problem. However, learning from users is a good start.
Wayfinding around an Oslo university is the subject of an interesting study. There were four main parts to the user-centred design: understanding, envisionment, design, and evaluation. Interviewing users and scenario testing helped with understanding. Envisioning entailed testing different media to find the most suitable ways to communicate information. The design phase translated the information into prototypes. The evaluation phase used two types of user testing.
The researchers conclude it was a great learning experience for them. It showed how important it is to include users in the design process. The title of the article is, User-Centred Design for a Not Straightforward University Wayfinding.
Abstract: OsloMet – Oslo Metropolitan University receives thousands of students and visitors annually. Its main campus consists of many buildings in which students, staff and visitors navigate. Unfortunately, navigating around the campus can be challenging, as the existing wayfinding system is complex and not straightforward. This paper presents a problem-based approach to address the wayfinding challenges around the campus. A group of European Project Semester students followed a user-centred design approach to involve participants throughout the four main phases of the study—understanding, envisionment, design and evaluation. Interviews and scenario-based user testing were conducted to identify the underlying problems. The findings indicated that the numbering system for rooms was inconsistent, and the signage was not clear, visible and coherent for all the buildings on the campus. Using graphic design principles and wayfinding guidelines, a new consistent room numbering, a signage system and a mobile navigation app were proposed, developed and evaluated. The results showed that the new wayfinding system was clear and easy to understand, and it can be applied in all buildings. We observed a shorter time spent navigating to a specific room, and no mistakes was made. The app was found to be a useful and helpful tool for wayfinding. As a result of this study, the authors highlight the importance of involving users throughout the entire research process, which is our most significant learning experience as a group.
The campus map in the top picture is the Parramatta South campus of Western Sydney University. It has several heritage buildings going back to the time of early settlement. Many new buildings continue to be added.