The advertising industry has some the most creative minds. They have the job of finding the right message at the right time to the right people. But what about people that can’t see that message? People who a blind, have low vision, or colour blindness could be among them.
According to the Centre for Inclusive Design blog, there are some 357,000 people who are blind or have low vision in Australia. And it’s not just about advertisements. Simple design flaws can be found almost every day; things like using white text on an orange or light blue background, or grey on light grey designs. The blog site has some easy tips to follow. Axess Lab also has more on colour vision deficiency.