The Nambour Aquatic Centre has a website that uses pictures to help people to find their way once they reach the facility. It’s done through a simple app on the computer. Wayfinding by pictures is not a new idea, but it is a universally designed idea. Google Map’s street view is obviously catering for a broad audience, so why not other organisations?
Cérge is a communications platform – a digital concierge. It helps organisations provide personalised service to customers with disability. That means it’s also good for everyone.
Wayfinding by pictures is useful for everyone, but especially useful for people who like to know something about a place before they get there. It’s not just knowing what a place looks like, it is about feeling safe and in control.
The visual story
The visual story begins with the arrival at the aquatic centre with pictures of the car park and pathway to the building. Then there is a section on Sounds, Smells, Feeling, and Sights that you might experience. For example, hearing birds chirping, car smells, the weather, and shaded areas.
Next are pictures of the entry showing the arrival area and the kiosk and a view through to the swimming pool area. These are accompanied by the same four sensory aspects. More pictures show the pool and splash park, along with expected sights and sounds. Images of the indoor pool and the assistive equipment complete the visual tour.
While the content of the website is intended to help people with disability, the website design requires more thought. It requires left to right scrolling as well us up and down scrolling. And there is little information about whether the place is inclusive and accessible to all. Nevertheless, it is a useful example on how to add value to a website with wayfinding by pictures.