Click-away customers are not those clicking on the pages on your website. They are clicking off because they can’t navigate the pages. A neat video by Barclays Bank debunks common myths about customer complaints, costs of being accessible, access being someone else’s job, it’s too small a market for all that time and effort, and accessible design is boring design. Towards the end there is a great statement, “accessible design should work well for those who need it, and be invisible to those who don’t”. A really useful video for anyone promoting accessible customer service in our digital world, and for others wondering if it really is worth the effort. The video is captioned.
Artificial Intelligence is here and it’s global. Australia won’t have the last word on all developments. Indeed, we have AI elements in our technology now that was developed overseas. AI holds promises of improved quality of life for most people, assuming all the privacy issues can be solved adequately. And we have to make sure it is fair and inclusive. But AI runs on data – data collected from individuals, their behaviours, and life events. How can we be sure this data is applied through algorithms in a fair and inclusive way? There’s a survey you can do.
Now is the time to ensure the Australian Government and others get the feedback they need on future developments of AI. I encourage you to contribute to the consultation on the Australian Government’s AI ethics framework. You don’t have to be an expert on the topic, just an expert on inclusion or your experiences of being excluded by design.
The online survey is short and allows lots of space for your opinions and experience. Or you can write a submission and send it in. The discussion papers are easy to read and available in a PDF document and a Word document. Submissions close 31 May.
According to an article by the Design Council, mental health conditions can have an impact on spending, something which banks and financial institutions often neglect. Zander Brade, Lead Product Designer at Monzo, talked to Design Council about the importance of design and innovation in implementing a broad range of features to help people with mental health conditions. Research has resulted in Monzo designing product features to help people with mental health conditions, including real-time balance updates and an option to block transactions relating to gambling. Zander believes that accessibility applies as much to mental health as physical health, and that embedding accessibility within their services will ultimately benefit all their customers.
Older people are getting left behind in this digital world, especially if they are women and don’t live in a major city. The Conversation reports on the Australian Digital Inclusion Index (ADII) which measures which social groups benefit the most from digital connection, and which ones are being left behind. The score is based on access, affordability and ability to manage digital devices. While regional areas don’t have the same access to internet services as cities, there are programs that can help older people get internet-savvy. Telstra has its Tech Savvy Seniors program and the federal government has a Be Connected Program, and there is the Australian Seniors Computer Clubs Association. There are others listed in the article including an internet cafe set up by Umbrella Multicultural Community Care. The title of the article in The Conversation is, The digital divide: small, social programs can help get seniors online.
The ADII also measures how things change over time for people depending on their circumstances. After all, Australia’s digital divide is not going away.
The National Disability Authority, which funds the Centre for Excellence in Universal Design in Ireland, has produced an online Accessibility Toolkit that is targeted towards services, both public and business. The home page has a list of items that you can look at individually. They are listed and linked below. The home page also has a 16 minute video briefly outlining each of the items. Each of the links below has links to further resources.
Neat video by Barclays Bank that debunks common myths about customer complaints, costs of being accessible, access being someone else’s job, it’s too small a market for all that time and effort, and accessible design is boring design. Towards the end there is a great statement, “accessible design should work well for those who need it, and be invisible to those who don’t”. A really useful video for anyone promoting accessible customer service in our digital world, and for others wondering if it really is worth the effort. The video is captioned. You can find out more about Barclays work in this area. They also have a Twitter feed.
As technology races ahead we need to be thinking quickly about policy development, and ethical questions related to artificial intelligence and the level to which it can affect our lives for good and perhaps not so good. Monash University has produced an 11 minute video in which several speakers have their say on the topic of automation and artificial intelligence. Good points are made from both an ethical perspective and a practical perspective. One point not mentioned is whether all such technology will be inclusive for all users.
Professor Gerard Goggin’s latest publication about internet accessibility covers some history of digital inclusion in Australia as well as related social policy. He and his co-authors discuss how the legal action taken against the Sydney Organising Committee for the Olympic Games set a new standard in providing information in accessible formats. The World Wide Web Consortium (W3C) cites this case as how not to do web accessibility in “A Cautionary Tale of Inaccessibility: Sydney Olympics Website” (W3C, 2009).
However, little progress has been made since the Olympic Games in 2000 as any reporting on web accessibility compliance within the Australian government appears absent. In the United States, legislation is pushing the boundaries, but no such legislation exists in Australia. The article, Internet accessibility and disability policy: lessons for digital inclusion and equality from Australia, also discusses the nexus with the National Broadband Network, the NDIS, and other aspects of social policy. The article concludes, “As the Australian case shows, all these broader social aspects are important coordinates, when it comes to internet policy for digital inclusion to people with disabilities”.
Professor Goggin was a Keynote speaker at the 2nd Australian Universal Design Conference in 2016. You can download an edited transcript.
The sub title from the e-book “Ageing, Adaption and Accessibility: Time for a revolution!” says it all. The book includes chapters from UK, Denmark, USA, Slovenia and Norway. The theme is the digital age and how to include everyone. It covers the economic case, putting people at the centre of the design, keeping it simple, and user testing.
In the foreword CEO of BT Retail, Gavin Patterson, says, “The experts interviewed for this book have given all who are involved in developing technology food for thought. It sets out the opportunities, challenges and impacts that communication solutions present to users, to help ensure that what we develop in the future does not end up excluding people whose lives we actually set out to improve. “
Ageing, Adaption and Accessibility is published by the Engineering Design Centre at the University of Cambridge and is free to download. Several well known authors are featured, including Valerie Fletcher, Roger Coleman, Ger Craddock, Hua Dong, and Baroness Sally Greengross.
With tertiary education institutions turning to online learning and creating videos of lectures, the need to caption these videos could be more important for all students than first realised. The findings of this study show the need for more work in this area, but early results show that captioning benefits most students, with or without disability. This finding could transfer to the general community.
“When queried whether captions were helpful, 99% of students reported they were helpful (5% slightly, 10% moderately, 35% very, 49% extremely). We were unable to determine differences among students with and without disabilities, as we did not track individual survey responses.” Interestingly, in this study 13% of respondents indicated having a disability, but only 6% were registered as such.
Various reasons were given for the benefits of closed captioning – noise in their listening environment, unclear speech in the video, spelling of new or unfamiliar words, and being able to take notes just by stopping the video and not needing to rewind to listen again. Students with English as a second language also benefitted. Although these results show the need for more research, they found there was a 7% increase in student results compared to the previous year’s students who did not have captioning. The article also discusses the cost of captioning and other options, such as speech recognition. The title of the article is, Closed Captioning Matters: Examining the Value of Closed Captions for All Students, and is published in the Journal of Postsecondary Education and Disability, 2016.
Editor’s note: Anyone who has seen the results of “automatic” online Google captioning will know that the results are very haphazard. It is good to see how captioning is now being seen within the scope of universal design and could be more widely applied.