From diversity to inclusion at work

A mosaic of many different faces and nationalitiesWhen it comes to workplace diversity and measuring business performance there is no one right way to do this. According to a systematic review, equality and diversity need to be “embedded in the business strategy, not treated as an ad-hoc addition”. As with all universal design thinking – it has to be thought of from the outset and then thought about throughout the design process, whether it is a building, a service or a business policy and strategy. The research was commissioned by the Design Council. The findings make for interesting reading because they discuss the benefits as well as some of the drawbacks that need managing along the way. There are several references to original research included in the article. 


Engineering diversity and inclusion

Two men in hard hats are crouching on a large concrete floor.they look like they are discussing something.The American Society of Civil Engineers has acknowledged that they have work to do on diversity and inclusion within their ranks and the people for whom they design solutions. While the focus of the Special Collection Announcement publication is about educating engineers, it is interesting to see that they are taking the matter seriously and introducing a new section to their Code of Ethics. At the end of the Announcement they lament that there were no articles submitted about disability or socio-economic status and that this needs to be addressed in the future so that all aspects of diversity are discussed. You can see all abstracts to papers in this collection by going to the journal’s library link. 


The story of Moments Cafe

A cafe counter scene with a person ordering at the counter.Good to see some creative thinking in opening a cafe that welcomes people with dementia. The Design Council article explains how this cafe started with two women who were working in a dementia care facility. They wanted to do more for people living in the community. With financial support from the local council and a crowdfunding campaign they raised sufficient funds to get the Moments Cafe up and running. The Cafe has an office facility above and this is used as an administrative centre for the additional activities they run. The article is a case study in the Design Council Transform Ageing series. 


What’s in a name? Is it the same?

Pictograms of people and access symbolsWhich name or label to use when talking accessibility, universality and inclusion in design? This is a question in an article on the Adobe Blog site. Is it just semantics? Maybe. But they are intertwined and in the context of ICT and websites it might make a difference to some. Matt May writes that “Accessibility is the goal to ensure that products support each individual user’s needs and preferences. “Universal design is for everyone, literally, and inclusive design expands with your audience as new design ideas emerge. He cites the definition of inclusive design from the Inclusive Design Research Centre in Toronto: “design that considers the full range of human diversity with respect to ability, language, culture, gender, age and other forms of human difference”. Is this not how universal design is explained? Better to accept that universal design is about diversity and therefore we can expect a diversity of explanations. As long as the aim is for social and economic inclusion for all then the meaning is in the doing and the outcomes. It’s worth noting that the UN Convention on the Rights of Persons with Disabilities uses the term “Universal Design” and interprets it as an iterative approach to achieving equity and inclusion. 


Designing inclusively with emotional intelligence

Patricia Moore sits on a park bench looking in her handbag. She has a walking cane and is wearing a black hat an blue overcoat. She looks like she is 80 years old but she is 27.Patricia Moore is well-known to those who have followed the fortunes of universal design for some time. She was the researcher who dressed and behaved as an 80 year old woman and found first hand the discriminatory treatment older people face every day in the built environment and socially. Her latest article with Jörn Bühring asks designers and business leaders to use social and emotional intelligence in their designs. They claim the philosophic challenge is to ask “Why not?” rather than “Why?” 

“Designers don’t speak of limitations, instead they tend to focus on possibilities. The emergence of ’inclusivity’ in design supports the conviction that where there is a ’deficit’, we will present a solution. “Where there is ignorance, we will strive for enlightenment. Where there is a roadblock, we will create a pathway”.

Cite paper as: Bühring, J., Moore, P., (2018). Emotional and Social Intelligence as ’Magic Key’ in Innovation: A Designer’s call toward inclusivity for all – Letter From Academia, Journal of Innovation Management,,
6(2), 6-12.


Symbol for disability or for access?

four white figures on a blue background showing a man and woman with a square head and a man and a woman with a misshapen head“Does the universal symbol for disability need to be rethought”? is the title of an article in the FastCompany blog. First question this raises is, “Is it a symbol for disability or a symbol for access?” The article proposes a variety of symbols for different disabilities. But do we need more symbols and if so, what purpose would they serve?  Some people might like to have a symbol they can relate to if they are not a wheelchair user. But could another symbol further stigmatise? For example one of the proposed symbols shows a person with half the head missing. Another shows a square head. Currently the universal and international symbol for access is more about buldings meeting legislative compliance than trying to send a message about different disabilities. The aim of universal design is to not need more symbols and labels, but to need them less. Have a look at the article and see what you think about the proposition of a multitude of symbols.


How to assess inclusivity?

A woman is carrying a tray of foodThere is some debate on whether personas rather than real people should be used to assess whether a design is accessible, inclusive and useable. So what might be different about “quantitative persona”? The Inclusive Design Team at the University of Cambridge have developed persona that represent different groups of people with similar capabilities, which is enhanced with other personal information. The aim is to see how many people in the population might be excluded from using a particular product or performing a particular task. Their research is reported in a paper where they assessed the task of carrying a tray of food across a cafe, taking into account how using mobility aids restricts hand use. The title of the paper is, Evaluating inclusivity using quantitative personas. The full paper is available by request from ResearchGate. 

AbstractExclusion assessment is a powerful method for assessing inclusivity in a quantitative way. However, its focus on capability data makes it difficult to consider the effect of other factors such as different ways of using a product. We propose addressing this by combining exclusion assessment with quantitative personas. Each persona represents a group of people with similar capabilities, and is enhanced with other personal information. The capabilities of each persona are compared against the product demands to assess whether they (and thus the group they represent) could do a task. The additional persona information helps to determine how they approach and conduct the task. By examining personas that cover the whole of the target population, it is possible to estimate the proportion of that population who could complete the task. We present a proof-of-concept study using personas created from Disability Follow-up Survey data. These were used to assess the task of carrying a tray of food across a cafe, taking into account how using mobility aids restricts hand use.


Universal Design at Camp Manyung

a person in a wheelchair is on the flying foxThis excellent video shows how the application of universal design principles throughout the design of the camp facilities and camp activities, including staff attitudes, can bring about the inclusiveness that is the aim of universal design. The camp is run by YMCA on behalf of Sport and Recreation Victoria.