Accessible tourism: From charity to business

Hotel bedroom with polished floors, orange and red pillows on a couch and textured wallpaperHotels in Australia are required to have a percentage of rooms that offer accessible accommodation. Hotel managers generally refer to these rooms as “disabled rooms” and think the job of access is done and dusted. Little thought is given to other hotel facilities. This is where legislation brings compliance but not inclusion. It is still a matter of non-disabled people doing “special” things for disabled people. A charity approach is no longer good business. 

A book chapter explores the issues reflecting on equity in terms of sustainable development. The aim of sustainable development is to meet the needs of the present generation without compromising the needs of future generations. 

The author considers different approaches to the issue of social participation. Charities began the “special” recreational activities and social enterprises developed them further. The commercial uptake of these activities still has a way to go. The concept of “reverse integration” is introduced and discussed.

The title of the book chapter is, Accessible and equitable tourism services for travelers with disabilities: From a charitable to a commercial footing. It is free to download from ResearchGate.


Until recently, charities and nonprofits have been the primary providers of recreational services for persons with disabilities (PwD). Increased pressure for a self-sustaining financial existence, as well as the acknowledgment of the value that the market of PwD has, have led to such services increasingly finding their way in competitive commercial environments as well. The chapter traces the development of inclusive holidays for persons with and without visual impairment based on sighted guiding from the historical changes in the understanding of the concept of disability as well as the provision of recreational and tourism services for PwD. The author argues that reverse integration  –  the approach that these holidays follow  –  is a viable and efficient way of offering equitable tourism services, particularly when businesses embrace social entrepreneurship. The chapter is built on the assumption that offering accessible and equitable tourism products for PwD is an integral element of corporate sustainability and responsibility in the tourism industry.
Citation: Tomej, K. (2019). Accessible and equitable tourism services for travelers with disabilities: From a charitable to a commercial footing. In D. Lund-Durlacher, V. Dinica, D. Reiser, & M. Fifka (Eds.), Corporate Sustainability and Responsibility in Tourism: A Transformative Concept (pp. 65-78). Springer Nature

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