The seven classic principles of universal design were developed in the 1990s and are still applied in many contexts. The concept of universal design continues to evolve. Today, the concept is better understood as a way of thinking about inclusion throughout the design process. Newcomers to the concept of universal design often try to apply the principles literally rather than as a guide for design thinking. Maybe it is time for a product recall?
The classic principles are not themselves intuitive to use. And herein lies the problem. Consequently, Steinfeld and Maisel devised the 8 Goals of Universal Design in 2012. The 8th Goal is about cultural inclusion. These goals are easier to apply and more suited to adaptation to different design disciplines. However, they have yet to receive the same attention as the classic principles.
Not surprisingly, there have been many academic papers critiquing the seven principles. Academics are now arguing nuances between universal design and intuitive design, or applying principles in a tick-box fashion. One such paper is focused on the third principle, simple and intuitive to use.
The author concludes that as a design principle it doesn’t work because it doesn’t say how it is done, but is useful as a reminder to think about a broad range of users. It is worth noting that the researcher did not consult with users during the design. Rather, an example from an existing design was used to critique the principle of intuitive to use.
The author reports on the application of an automatic locking system on a toilet door on a new train in Norway. The trains were designed with the principles of universal design. This includes an electronic door locking system for the toilet. However, this system has many passengers confused in spite of written instructions and icons. Consequently passengers have found themselves in embarrassing situations due to the door not being locked.
Clearly there is something wrong with the design for everyone. It fails the test of intuitive to use. But is this a problem with the principle, or the designers who failed to properly test the design? Did following the principles give unfounded comfort to the designer such that no product testing was used?
The title of the article is, Intuitive use in design guidelines: Can intuitive use be applied to a product? An article in Medium has picked up the story and concludes it is bad design. It adds the critical point that if you need lots of instructions on how to use something then it is definitely not intuitive.
Intuitive to use: Does it work as a design guide?
The seven classic principles of universal design were developed in the 1990s and are still applied in many contexts. The concept of universal design continues to evolve. Today, the concept is better understood as a way of thinking about inclusion throughout the design process. Newcomers to the concept of universal design often try to apply the principles literally rather than as a guide for design thinking. Maybe it is time for a product recall?
The classic principles are not themselves intuitive to use. And herein lies the problem. Consequently, Steinfeld and Maisel devised the 8 Goals of Universal Design in 2012. The 8th Goal is about cultural inclusion. These goals are easier to apply and more suited to adaptation to different design disciplines. However, they have yet to receive the same attention as the classic principles.
Not surprisingly, there have been many academic papers critiquing the seven principles. Academics are now arguing nuances between universal design and intuitive design, or applying principles in a tick-box fashion. One such paper is focused on the third principle, simple and intuitive to use.
The author concludes that as a design principle it doesn’t work because it doesn’t say how it is done, but is useful as a reminder to think about a broad range of users. It is worth noting that the researcher did not consult with users during the design. Rather, an example from an existing design was used to critique the principle of intuitive to use.
The author reports on the application of an automatic locking system on a toilet door on a new train in Norway. The trains were designed with the principles of universal design. This includes an electronic door locking system for the toilet. However, this system has many passengers confused in spite of written instructions and icons. Consequently passengers have found themselves in embarrassing situations due to the door not being locked.
Clearly there is something wrong with the design for everyone. It fails the test of intuitive to use. But is this a problem with the principle, or the designers who failed to properly test the design? Did following the principles give unfounded comfort to the designer such that no product testing was used?
The title of the article is, Intuitive use in design guidelines: Can intuitive use be applied to a product? An article in Medium has picked up the story and concludes it is bad design. It adds the critical point that if you need lots of instructions on how to use something then it is definitely not intuitive.

Who does the designing and what do they design? If the design works, users don’t think about the designer. But when the design works poorly, or not at all, the designer becomes the focus. “What were they thinking?” is the catch-cry. In spite of much research and literature on designing thoughtfully and inclusively, we still have a long way to go. So who do designers design for?
Editor’s Note:
Design Thinking is about human-centred design. Empathy, ideation and experimentation are at the heart of the user-focused concept. It can be applied to management and services as well as design disciplines. The built environment consists of diverse professions – architects, engineers, drafters and construction workers. What if they all understood inclusion and human-centred design in the same way?
Thirty years ago, Curitiba’s forward-thinking and cost-conscious planners integrated public transportation into all the other elements of the urban planning system. They initiated a bus system that focused on meeting the transportation needs of all people. Consequently they claim to have a system that is both efficient and accessible.

Time has come for the housing industry to catch up with the rest of society. Inclusion and diversity are now recognised as Australian values. Discrimination still exists of course, but many sectors, business and government, are striving to do better. That means designing products and services to embrace population diversity. However, the housing industry continues to resist change as evidenced by their lobbying to prevent state governments from adopting the Livable Housing Design Standard. They say it will substantially increase the cost of building a home. But how much is “substantially”?
Staying home has taken on a new meaning, and for some, a priority, amid the COVID-19 pandemic. But what if the design of the home environment isn’t helping, especially if you have dementia? Alzheimer’s WA has a great website with really practical information on
It takes much more than a ramp to make a place or space accessible. It might allow entry and access for people who use mobility devices, but it doesn’t make for equity or inclusion. This is a well argued point in a
The Public Interest Design Education Guidebook is for anyone involved in educating and training upcoming designers. This academic guide has three parts: design curricula; educating the designer; and SEED Academic Case Studies.
Travelling to work is one thing. Travelling for work is another. A