Tourism Australia and accessibility

A line pf people are boarding a coach outside a transit building.There is a cruise ship in the backgound.Tourism Australia has a web page titled Accessible Tourism. It is not a “how to” page. It gives a brief description of what accessible tourism is and Australian policies and legislation. Then it refers readers to a list of other organisations or guides listed below. This is not an exhaustive list, but it is a good start for tourism businesses, planners and local government.

Useful sites

    • Accessible Tourism in Victoria and Queensland – the report examines the travel experiences of domestic travellers with accessibility needs
    • PhotoAbility – Stock image library featuring individuals with disabilities in travel, leisure and lifestyle settings.
    • Push Adventures –  offers advice to make tourism businesses inclusive and accessible by a whole range of guests.
    • Sydney for All – A visitors’ guide to Sydney using universal icons to help users decide which attractions provide the appropriate level of access.
    • Accessible Victoria – The official tourist site for Melbourne and Victoria. Includes information on accessible accommodation, activities and attractions and the best ways to get around in Melbourne and Victoria.
    • Queensland Inclusive Tourism Guide –  a guide for making businesses more accessible and inclusive. Covers legal obligations, knowledge about the market, and strategies to improve the accessibility to appeal to a wider range of visitors of all abilities and ages.
    • TravAbility – TravAbility is dedicated to Inclusive Tourism through education, advocacy, and by providing accessibility information for the world’s best travel destinations.
    • Travellers Aid Australia – An organisation that provides simple, practical travel-related support and aid to help visitors of all backgrounds travel independently and confidently.
    • Vision Australia – Vision Australia has fact sheets on issues relating to people who are blind and vision impaired. The fact sheets range from accessible design for homes to customer service tips.
    • Inclusive Tourism: Economic Opportunities – enabling regional tourism businesses and local governments to improve information about inclusive services and products. 

Including people with disability also includes people with young children in prams, older people, and people with temporary disabilities. Accessible, or inclusive tourism is about ensuring tourist destinations, products and services are accessible to everyone, regardless of their physical limitations, disabilities or age. 

A less lonely planet with inclusive tourism

Martin Heng is in a very busy street in India. It shows donkey carts cars and bicycles with street vendors on either side.International travel is a great experience for everyone especially when operators get on board with inclusive thinking. In his latest article, Martin Heng goes beyond the rights arguments to explain the economics of inclusive travel. With a growing market of older travellers tourism and travel businesses need to step up to take advantage. Heng also picks up the issue of terminology: “accessible” makes people think of compliance for wheelchair users. But he rightly points out that wheelchair users are a small proportion of the population that has some kind of disability or chronic health condition. That’s why we should be calling it “inclusive travel”. 

Heng goes on to list the easy, cost effective things that businesses can do. And not just thinking about the building. Easy to read fonts on menus and other information materials, TVs with captioning options, and websites that provide relevant visitor information about rooms, attractions and services. The article has several pictures showing Martin in various overseas locations. The title is What is accessible travel, and why should we be talking about it? Martin Heng works for Lonely Planet as their Accessible Travel Manager. 

Image courtesy Martin Heng from his article. 

I just can’t find it

screnshot of expedia websiteIt’s one thing to create accessible, universally designed places and spaces, it is another to let people know they exist. Being physically accessible is not enough. People who need access information require detail – and they need to be able to find that detail. The tourism industry is gradually realising this, but restaurants and entertainment venues have yet to catch up.  A recent study examined publicly available access information and found that it varied considerably across the board. In many cases information was provided but its accuracy was not necessarily correct or complete. 

The title of the article is, “Publicly-Researchable Accessibility Information: Problems, Prospects and Recommendations for Inclusion”.

Abstract:

Despite worldwide attempts to improve accessibility for consumers with disabilities, barriers still exist that exclude persons from consumer participation in daily life. Although legislation and lawsuits have addressed this issue, marketplaces designed for able-bodied persons are commonplace with minimal accessibility standards tied to costs rather than the needs of this overlooked group.

The present article examines a seemingly obvious, but understudied aspect of inclusion: the provision of publicly-researchable accessibility information. Ironically, businesses and public venues may create accessible spaces, yet fail to provide the level of detail needed by consumers with disabilities when planning a shopping excursion, dinner and entertainment, or travel and overnight stays. That is, the provision of factual accessibility content has lagged and is not required by law.

This article reports on an exploratory study in the United States that examined the accuracy and completeness of publicly-researchable accessibility information for restaurant and entertainment venues in a large metropolitan area in the Northeastern United States. Observations were gathered from websites and social media of specific venues, as well as travel rating services like TripAdvisor. Findings were mixed. While some venues provided full and factual accessibility information, others revealed just the opposite both in online and follow-up telephone interviews. Implications are discussed along with recommendations for future study.

England and Scotland Guidebooks for the accessible way

A street scene. Cobbled roadway between five and six storey heritage buildings with Scottish flags flyingMany places in the U.K. offer accessible features for guests with disability. But 63 percent don’t promote the fact according to Bill Forrester in his TravAbility newsletterVisitEngland and VisitScotland have launched a website for tourism businesses to produce accessibility guides to help overcome this problem. People with disability and older people rarely travel alone – at least no more than the general population. So it is not just one person avoiding inaccessible places – it can be a whole family or travel group.

There’s good advice in Destinations for All: A guide to creating accessible destinationsIncluded in the guide are several case studies, some statistics on the number of people left out if the destination if it is not inclusive, engaging with other businesses, and dispelling myths. It even challenges the notion that heritage issues make it impossible by showcasing the Roman Baths project. This guide is informed by research and can be applied as much to a day out in Sydney or Melbourne as a two week holiday in Scotland. 

Tourism operators can use the new, free website, www.accessibilityguides.org, to produce and publish their accessibility guides. These guides should also be useful for Australian tourism operators as well. 

Accessibility Toolbar