Technology has advanced to a point where almost anyone can set up a website – no coding experience needed! It’s easy to get carried away with glitz, glamour, flashing signs and a swinging carousel of images. This is where user experience, or UX, comes into play. And let’s not forget web accessibility. Many of us have something to do with a website. So whether we contribute to one, manage one, or are commissioning one, there are some basics to know.
First some statistics. Seventeen per cent of users will not return after just one bad experience. Forty-eight per cent of users are annoyed by sites that aren’t mobile friendly.
The DreamHost blog has two articles, one explaining how UX works, and the other is about web accessibility. It’s a pity they weren’t joined up into one article. Accessibility is not an optional add-on. It should be considered from the outset of the initial design and be a continuous process for ongoing content.
While the UX article focuses on “target audience” and forgets this audience might need accessibility features, it has some useful advice. No need to get too bogged down with detail here. It covers navigation, content, animation, and responsiveness.
The article, 10 ways to make your website accessible is a good start for anyone new to the concept. It covers many of the basics such as colour choice, adding descriptions to images, and text size. Avoid tables for presenting data because screen readers can’t read them unless they are coded correctly. An accessible site expands the potential audience and helps with search engine rankings.
See also Web accessibility techniques: A guide and the section on ICT guidelines on this website for more information.
Editor’s note: We do our best with accessibility and rely on in-built coding with the free software we use to keep the site running. We receive no funding to run this service. However, we welcome feedback if you find specific difficulties with this website.
Make your product more usable by more people in less time. That’s a great aim, and it is the opening line in the 
When organisations decide to refresh their website they usually focus on factors such as positive brand imaging and deciding what information is the most important. So the idea of involving users at any point can be a bit scary. What if they want to change things? What if all our brand work is undone? Can we really afford the time to do it? 
Digital infrastructure accessibility and content accessibility are not the same things. Infrastructure covers things like elements that show up on every page and anything related to navigation. Content is anything that can be updated and uploaded. So that’s text, documents, articles, photos and videos. We all need to stay vigilant on web accessibility.