Holidays for All is a key section in a new research report by Barclays. It is a pity that this section ends up in the latter part of the report because it applies to all other sections. The tips and case studies in a pdf document cover all aspects of the hospitality and tourism business. Although the report focuses on the UK domestic tourism market, the principles for increased business are applicable elsewhere.
The title of the report is the Great British Staycation. It is a very readable report and the section on holidays for all is worth a look, and it ends with strategies for success with key points from each of the chapters:
- Know your demographic
- Foster Loyalty
- Capture early bookers
- Add value through collaboration
- Reap digital dividends
- Provide options where possible
- Take them behind the screen
- Be accessible to all
It is not unusual to find references to accessibility and inclusion somewhere in a subheading of a research report. This is unfortunate because this is the one part that applies to all other sections. See also the economic argument from Simon Darcy.