Call of the Wild in Inclusive Tourism

A man is walking and holding the handles of a wheelchair which is mounted on the Freedom Trax device. A child sits in the wheelchair and a woman is walking alongside.Wide open vistas, mountain wilderness and crystal clear lakes attract visitors from near and afar. But the very nature of these landscapes means they aren’t easily accessible to everyone. This is a situation where assistive technology meets universal design. Providing a specialised track wheelchair or beach wheelchair, for example, cannot do the job alone. It still needs an accessible travel chain.

Having an all-terrain wheelchair is only one part of the tourism experience. A paper reporting on a case study of specialised mobility devices shows the importance of user testing. Getting in and out of the device, operating it, and being part of a group, all need testing for convenience and useability before they become part of the service. The authors used the principles of universal design in their study and sum up with the following:

      • The entire customer journey must be accessible: toilets, parking, cafes, cable car, etc.
      • Transfers must be supervised by trained staff
      • Trails must be tested, marked and secured
      • Emergency procedures set up in case of an accident
      • Training courses for tourism service staff in the use of assistive technology
      • The devices are expensive and hiring might be a better option

Tourist destinations based on the natural environment can be inclusive if there is joined up thinking. That is, joining up service delivery and staff training with the physical environment and, at times, the addition of some assistive technologies. 

The title of the article is, Improving the Accessibility of Touristic Destinations with an Assistive Technology For Hiking – Applying Universal Design Principles Through Service Design. The article mentions the Freedom Trax device and the video below shows the device in action. Courtesy their Facebook page.

Abstract: Accessible Tourism focus on the logistical attributes being accessible to all and on the process to develop accessible products and services with all stakeholders of the touristic destination. Assistive technologies can be used to improve the accessibility of touristic destination and attraction. Some assistive technologies are designed for hiking. However, their integration on the customer journey has to be designed as a service. To this end, universal design principles and guidelines can be used to design products and services accessible to all. Universal design and accessible tourism are both rooted in the social model of disability, which states that it is the society who is disabling. The potential and the conceptualization of applying universal design principles for tourism has been widely discussed. However, little has been done to operationalize this idea. In this article, we demonstrate how to cocreate with users an accessible touristic service based on an assistive technology who enables hiking for people using wheelchairs. Our main findings illustrate the pros and the cons of using and assistive technologies and the importance of considering the whole customer journey to improve the accessibility of touristic destinations.